41% of mobile internet users are looking for information on products and services
My colleague Wayne Aspland has written a concise summary of the 34-page Sensis® e-Business Report, which was just released. Read his post, entitled Sensis® e-Business Report: Half of Australia’s young adults have used the mobile Internet.
Here are some insights from the report:
- 97 per cent computer ownership level for small businesses and 98 per cent ownership for medium businesses
- 63 percent of SMEs own notebooks
- Over a quarter of all Australians over the age of 14 have now accessed the mobile internet.
- 41% of mobile internet users are looking for information on products and services, making it the number one mobile activity. And number three, at 36%, is looking for suppliers of products or services.
The last point is very interesting for Yellow Pages® advertisers, particularly when you see the factoid in Wayne’s post that mobile usage almost tripled in one year.