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41% of mobile internet users are looking for information on products and services

Ash Nallawalla

20 August 2009

Marketing

My colleague Wayne Aspland has written a concise summary of the 34-page Sensis® e-Business Report, which was just released. Read his post, entitled Sensis® e-Business Report: Half of Australia’s young adults have used the mobile Internet.

Here are some insights from the report:

  • 97 per cent computer ownership level for small businesses and 98 per cent ownership for medium businesses
  • 63 percent of SMEs own notebooks
  • Over a quarter of all Australians over the age of 14 have now accessed the mobile internet.
  • 41% of mobile internet users are looking for information on products and services, making it the number one mobile activity. And number three, at 36%, is looking for suppliers of products or services.

The last point is very interesting for Yellow Pages® advertisers, particularly when you see the factoid in Wayne’s post that mobile usage almost tripled in one year.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

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1 Comment

  • Wayne Aspland on 20 August 2009

    Thanks for the reference Ash. As nice as it would be, I can’t claim credit for this. Christena Singh does all the hard yards. But I did find the mobile results fascinating, with a really high percentage of Australians (almost half of all 20 – 29 year olds) surfing from their mobiles. And, on top of the real focus they have on commercial activities, like searching for products and suppliers and m-commerce, this audience is doing a lot of social networking and using rich media and aps like video, TV and QR Codes as well.

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