About Ash Nallawalla

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Ash Nallawalla

  • Ash Nallawalla is an SEO book author of three books (launched in late 2022)
  • Ash is also an SEO consultant and is available for small projects or on an ongoing basis for a few days each month.

Nonprofit/Volunteer Background

  • Ash was the honorary Editor (or held other editorial roles) of PC Update, the once-64-page colour magazine of Melbourne PC User Group, which has ~4000 members.
  • Ash was the Vice President of the Melbourne PC User Group between 1995 and 2005. He was also a committee member for many years, from 1988 through 2008.
  • He founded the Melbourne PC User Group’s Internet Service. It started on his home PC with 300 users and later lived in a data centre run by AAPT. In 2003 and 2004, it was rated by Computer Choice as the Best ISP in Australia, ahead of commercial rivals. There is a lot to be said for volunteer-run nonprofits!
  • He has used the Internet since 1987 when it was possible to skim through all the 700-odd newsgroups available at Deakin University. Thanks to Google, here is “proof” from an early news post (1988).
  • He conducted formal Strategic Planning workshops in Dallas (twice) and Melbourne for nonprofit bodies.
  • The Melbourne PC User Group awarded him an Honorary Life Membership for services rendered, including many roles on its board.

Genealogy

  • Ash dabbles in genealogy and likes researching challenging ancestors (mainly on his wife’s side). One such individual was Simon Guptill, born in the US in 1855 and died prematurely in NZ in 1890, leaving no clues as to his past. I am seeking to unravel that mystery.

Affiliate Disclosure

I am a participant in the Amazon Services LLC Associates Program. As an Amazon Associate, I earn from qualifying purchases by linking to Amazon.com and affiliated sites.

speaking at Pubcon 2011

Ash Nallawalla writes all posts at Net Magellan. He can be reached via this form: Contact Ash

5 Replies to “About Ash Nallawalla”

  1. Hi Ash
    Found you thru looking at TopSEOs and your article about them. Anyhow, I write a blog on marketing tips, I’m also experienced with copywriting online, so I as hoping for a comment about “how hard is it to train yourself in SEO, or is it easier to use an SEO consultant or alternatively undertake SEO training course?”
    My market is small business owners and online netpreneurs.
    Thanks
    Jennifer

    1. Most of us taught ourselves SEO. I run a training site linked at the right but hardly anyone wants to pay for it. Suits me fine, as it creates consulting work. 😉

      Unless you make the time to read about SEO developments, tips, tricks every day, it is hard to learn, especially in areas you may never encounter frequently. The challenges facing a private affiliate marketer are different from a corporate SEO.

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