Australia’s top 100 organisation websites

It is useful for an SEO to check from time to time which Australian organisational websites are considered by Google’s ranking algorithm to be the best. Best in this context means trust and authority. These sites show good toolbar PageRank and have quality backlinks. Well done to their webmasters!

According to a search for “www” and limiting it to sites, here is Google’s verdict:

1. Standards Australia
2. Australian Computer Society
3. Beyond Blue
4. A C O S S
5. Prostate Cancer Foundation of Australia
7. Oxfam Australia
8. Australian Copyright Council
9. Heart Foundation
10. Australian Red Cross
11. Bicycle NSW
12. FBi Radio
13. Australian Institute of Refrigeration Air Conditioning and Heating
14. Lungnet
15. Sydney Festival 2008
16. Lifeline Australia
17. Ian Potter Foundation
18. WSC
19. Engineers Australia
20. Institute of Chartered Accountants Australia
21. Alzheimers Australia
22. Vision Australia
23. The Cancer Council
24. AusCERT
25. ACF
26. Australian Psychological Society
27. Sydney Gay and Lesbian Mardi Gras
28. Zoos Victoria
29. Bayside Health
30. Triple R FM
31. Black Dog Institute
32. C31
33. Greening Australia
34. Amnesty International Australia
35. WWF Australia
36. 3CR Community Radio
37. Royal College of Nursing, Australia
38. National Prescribing Service Limited
39. Australian Labor Party
40. The Australia Institute
41. Quit Victoria
42. MEAA
43. Australian Drug Foundation
44. St Vincent de Paul Society Australia
45. Phillip Island Nature Park
46. Greenpeace Australia Pacific
47. RSPCA Australia
48. World Federation Of Occupational Therapists
50. National Institute of Accountants
52. Mensline Australia
53. Royal Australian College of General Practitioners
54. The Wilderness Society
55. National Breast and Ovarian Cancer Centre
56. CARE Australia
57. Starlight Foundation
58. Australasian Journal of Educational Technology
59. Kidney Health Australia
60. Australian Dental Association
61. The Official Great Ocean Road website
62. Leukaemia Foundation
63. Australian Academy of Science
64. Reconciliation Australia
65. 3MBS Radio
66. Ecotourism Australia
67. The Cancer Council
68. Liberal Party of Australia
69. Refugee Council of Australia
70. Sydney Writers’ Festival
72. The Pharmacy Guild of Australia
73. Banking and Financial Services Ombudsman
74. Minerals Council of Australia
75. Variety, The Childrens Charity
76. Philanthropy Australia
77. The Career Development Association of Australia
78. National Asthma Council Australia
79. Green Left
80. Australian Independent Records Labels Association
81. Australian Medical Council
82. Australians for Native Title and Reconciliation
83. GetUp!
84. Arthritis Victoria
86. National Breast Cancer Foundation
87. Medecins Sans Frontieres Australia
88. The Centre for Independent Studies
89. Franchise Council of Australia
90. Australian Nursing and Midwifery Council
91. Save the Children Australia
92. The Salvation Army in Australia – National
93. JOY 94.9
94. Australian Film Institute
95. Australian New Zealand Clinical Trials Registry
96. Friends of the Earth Australia
97. St John Ambulance Australia
98. COTA
99. auDA
100. AVN

Note that this list does not imply that one website is better than another. After all, the only ranking that matters is where your website appears in a search for your typical search terms, e.g. “first aid classes in Richmond VIC” (ranking for fewer words in the phrase is harder). As long as your site is within the top 10 or top 20 for your most valuable keyphrases, you are a winner!

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

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