Ash Nallawalla's blog

Presentation at ABPNS 2007 Conference

Ash Nallawalla

29 April 2007

Ash, SEO

This morning I spoke to about 100 ladies at the Australian Birth and Post-Natal Services Conference at the Sofitel in Collins Street. The three-day event had been put together by Kelly Zantey of bellybelly.com.au. She has done well ranking for her site for the word “pregnancy” and is now on page 1 of Google. The […]

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2007 The Lizzies Winners Announced

Ash Nallawalla

28 April 2007

Ash, IT Lizard

I was one of the judges for a couple of categories for the annual Sun Microsystems IT Journalism Awards, better known as The Lizzies. I judged the following: Finalists: Best Technology Media Website CNET << Highly Commended ZDNet << Winner! Whirlpool Smh.com.au/technology Pcworld.idg.com.au Atomicmpc.com.au Finalists: Best Personal Technology Title APC PC Authority << Winner! PC […]

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Consolidated Blog

Ash Nallawalla

28 April 2007

Ash

This is the new home of all my blogs. Makes sense to have one blog with many topics than for numerous blogs to get an update a few months apart. There will usually be a Search Engine or High Tech flavour to the posts.

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Google Advertising Professional

Ash Nallawalla

6 March 2007

PPC

Got my Google Advertising Professional logo today. Good feeling. PS. It was tied to my Google account which was in the format ash.nallawalla at [former employer’s domain name], which was deleted three weeks later, after I left the company, so I can’t link to it. Google is not terribly interested in the problem other than […]

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Anti-Phishing Working Group

Ash Nallawalla

27 February 2007

SEO

The APWG is peripherally connected with click fraud, inasmuch as it tracks crimeware that is capable of turning zombie PCs into click fraud vectors. Anyone tracking phishing or related topics should check it out.

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Who is behind that web site?

Ash Nallawalla

13 November 2006

SEO

There was a famous cartoon in the New Yorker Magazine with a caption, “On the Internet nobody knows that you are a dog.” These days anyone with a bit of talent can get free or $1.99 hosting and put up an impressive web site. If the site causes someone to think that it is a […]

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CDD and PIRG (who?) complain about adCenter

Ash Nallawalla

5 November 2006

SEO

I hadn’t heard of the Center for Digital Democracy or the U.S. Public Interest Research Group, which isn’t surprising since I am in Australia, but perhaps they need the publicity. They have complained about Microsoft adCenter and other online services that collect information. The PC World article says: CDD Executive Director Jeff Chester called on […]

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YAOAACF by San Jose Business Journal

No easy answers for advertisers suffering from online click fraudBy Mark Larson Small businesses are increasingly turning to third party “click monitoring” companies as a way to help prevent being charged for the type of phantom business that recently cost Google Inc. $90 million in an Arkansas court settlement. Nothing new here apart from exposure […]

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MySpace: A Click Fraud Social Network?

IncrediBILL’s Random Rants: MySpace: A Click Fraud Social Network? Check out my fellow WW member’s post exposing major web properties such as Blogger and YouTube for apparently ignoring posters who encourage clicking ads. Here are some YouTube posters who encourage clicks.

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Clickprints on the Web

Ash Nallawalla

25 September 2006

SEO

Wharton professor Balaji Padmanabhan and Yinghui Yang, a professor at the Graduate School of Management at the University of California, Davis have published a paper entitled, “Clickprints on the Web: Are There Signatures in Web Browsing Data?” They reveal how it is possible to identify unique users based merely on their browsing behaviour. These professors […]

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AdSense publisher clicks ads on her site; sues Google

Ash Nallawalla

3 September 2006

Click Fraud

Now this isn’t click fraud in the usual sense but a funny story about a woman whose AdSense account was cancelled because she admitted clicking ads on her own site. She mustn’t have read the ToS or heard of the preview tool. The thread in Geek Village is funny too.

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