Ash Nallawalla's blog

Back from Search Engine Room 2008

Speaking at SER 2008

Last Tuesday, 7 October 2008, I attended Search Engine Room in Sydney. I was one of the speakers and here is the full list.

  • Justin Baird, Product Specialist, Google
  • Sandeep Baruah, Group Manager – Online and Search & Directories, Sensis
  • Grace Chu, Managing Director, FirstClick
  • Chris Dimmock, Founder, Cogentis
  • Foad Fadaghi, Technology Editor, BRW
  • Chris Garner, Online Strategic Marketing Consultant, dgm
  • Tom Petryshen, CEO, Amplify
  • Cheryl Gledhill, Co-Founder, Molt:n Digital
  • Scott Gledhill, Co-Founder, Molt:n Digital
  • Frank Grasso, CEO, e-Channel
  • David Hawking, Chief Scientist, Funnelback
  • Rod Jacka, Managing Director, Panalysis
  • Michael Walmsley, GM – Competitive Intelligence and Search Marketing, Hitwise
  • Ash Nallawalla, Traffic Manager, Online Search & Directories, Sensis
  • Gary Ng, Director, E-Web Marketing
  • Jon Ostler, Founder, First Rate
  • Darren Rowse, ProBlogger
  • Marcelo Silva, General Manager, Outrider Australia
  • Jonathan Sinton, Strategy Director, Research International
  • Yury Shar, Director, Hotels Combined
  • Jim Stewart, Director, StewArtMedia.biz
  • Nathan Stewart, CEO, Alkemi
  • Chris Thomas, General Manager, Reseo.com
  • Lesley White, Head of Digital, Network PR
  • Susan Zabeti, Director, GroupM Search Australia

My presentation covered the challenges of corporate SEOs. The slide pack should be online at the SER website soon, but in brief I mentioned that large sites have many stakeholders and seemingly “obvious” SEO tactics cannot be executed in a short time-span. Here are my photographs from the event on Flickr.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

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