Ash Nallawalla's blog

Can’t see Google Instant?

Google Instant is the latest “innovation” from Google engineers. You know Google Suggest, which starts showing you search suggestions as you type – this starts showing you a SERP that changes as you type. As you can see below, until I typed the whole phrase, I got irrelevant results:

Google Instant

Don’t be in a hurry, if you are outside the US, Canada, and parts of Europe, Google Instant is a nuisance. If you want to see it now, just log into your Google Account. (Even then some people won’t see it for a while). YouTube presentation below:

Apparently, this saves 2-5 seconds per search — I think this will use up your bandwidth unless you turn it off — that is also an option. I will give it some time to and see if I have to eat my words later. 🙂 What do you think?

Added: Matt Cutts has typed his Thoughts on Google Instant:

Q: Will Google Instant change search engine optimization?
A: I think over time it might. The search results will remain the same for a query, but it’s possible that people will learn to search differently over time. For example, I was recently researching a congressperson. With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson’s blog that had been on page 2 of the search results.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

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