Ash Nallawalla's blog

Yellow NZ is back with a bang

Ash Nallawalla

31 October 2011

Local Search

Earlier today, Yellow (Pages) New Zealand tweeted: Have you checked out the new http://www.yellow.co.nz website? More relevant search results, a fancy new design & improved page load speed! I confess to not keeping up with the Yellow Pages scene since leaving Sensis some 18 months ago. I had mentioned Yellow NZ a couple of times […]

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Search terminology – some customers call a spade a bloody shovel

Ash Nallawalla

19 November 2010

Local Search, SEO

In my work as an in-house SEO consultant I sometimes see the client using industry terminology on the website rather than the words you or I might type into a search engine. Case in point — should it be mortgage or home loan? I live in Australia and during casual conversations I hear more people […]

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Google Hotpot heats up the local search scene

Ash Nallawalla

16 November 2010

Local Search

As if the recent release of Place Search wasn’t enough, Google announced the launch of Hotpot in its LatLong blog post. It is a new way to provide your ratings and reviews for any business that is listed in Place Pages.  You can get recommendations of nearby places and involve your friends in writing reviews […]

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Do IYP speed tests mean anything?

Ash Nallawalla

6 November 2010

Local Search, SEO

Having compiled the 2010 USA IYP Rankings a few days ago, I knew that their page load times were quite different. There are a few page speed test tools around but it was important to use one based in the US, so I used the one at Webpagetest.org. As SEOs we have to consider the […]

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Superpages.com tops 2010 USA IYP Rankings

Ash Nallawalla

3 November 2010

Local Search

Just over a year ago I published SEO ranking of US IYPs across 274 cities. Exactly a month ago I took the same ranking measurements, but did not publish them owing to a lack of time. A couple of days ago, Google announced the deployment of Place Search, (a new layout of the results page) […]

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Google SERP with just 5 organic results!

Ash Nallawalla

31 October 2010

Local Search, SEO

The new Place Search by Google is causing a stir in SEO circles. I am still seeing many layouts, not just the fat one which resembles 7 organic results tagged with a balloon and their Place Pages link, with a map to the right. But I didn’t expect to see a SERP with just 5 […]

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Place Search – local search results on Google will never be the same again

Ash Nallawalla

28 October 2010

Local Search

The official Google blog has just announced the rolling out of the new-look local search results, known as Place Search. Here is an example: URL for above search: http://www.google.com.au/search?num=20&hl=en&newwindow=1&esrch=LocalMergeImpl%3A%3AExperiment&q=los+angeles+pizza&aq=f&aqi=g10&aql=&oq=&gs_rfai= The Google blog says: Today we’re introducing Place Search, a new kind of local search result that organizes the world’s information around places. We’ve clustered search […]

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URL for cancelling delivery of printed Yellow Pages & White Pages

Ash Nallawalla

5 September 2010

Local Search

Sensis has launched a website where you can cancel delivery of the printed Yellow Pages® and White Pages® in Australia. I am quite happy to use the iPhone apps and the online versions, so my 2010 sets lie in the shrinkwrap. Go to: https://www.directoryselect.com.au/ds/

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US Real Estate SEO Ranking Report

23-page study of US real estate marketplaces. PDF download available.

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Local shopping with Google QR codes

Ash Nallawalla

14 December 2009

Local Search

Following on from my previous post How to SEO for Google PlaceRank, I was delighted to read Bill Slawski’s discovery of a new patent: Machine-Readable Representation of Geographic Information, which was published two days ago. It isn’t easy to read, but head over to Bill’s post to get a human friendly rendering. (Aside: I can’t […]

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Google PlaceRank in the wild

Ash Nallawalla

8 December 2009

Local Search

Google has sent QR Code stickers to about 190,000 businesses across the US that have been tagged as a Favorite Place (they have a mobile version of their website). Favorite Places are the mobile equivalent of Place Pages (aka Google Places). Google Video explaining Favorite Places TechCrunch has quoted Google Earth VP John Hanke, “Google […]

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Reputation Trend added to Google Maps – significance to Yellow Pages publishers

Ash Nallawalla

20 October 2009

Local Search

Thanks to a post by Tom Crandall in Smallbiz Central, I was alerted to yet another addition to Google Maps Place Pages.  For certain listings that have a rating and review at Judy’s Book, a new field entitled Reputation Trend is shown, with a value of “Reputation Trend” (I presume this will eventually show an […]

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