Ash Nallawalla's blog

20% Discount code for Webmasterworld Pubcon 2010

Quote this code by 20 October 2010 to get 20% off: rc-1837415 Event URL: www.pubcon.com The registration price jumps from US$799 to $1299 on 11 September (shades of 9/11), and it gets more ridiculous on 16 October and totally absurd on-site. This is the longest-duration tech conference for digital marketers. Be there! 🙂

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Survey for global SME/SMB owners

(This survey has now closed)

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Grill’d by Nando’s – how a PR gaffe is a win:win for competitor

Grill’d is a burger restaurant chain in Australia, where their recent marketing campaign consisted of an ad in a printed university newspaper. So far, so good. Then their fans spread the love by sharing this ad in electronic format: Instead of sizzling, the love fizzled. Grill’d customers who flocked to the restaurants with a printout […]

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Why do marketers still use the term “SEM” to refer to PPC?

Ash Nallawalla

26 January 2010

Marketing, PPC, SEO

This is a longish response to Jill Whalen’s High Rankings Advisor: SEO Q&A Out the Wazoo – Issue No. 273. The question was “… what the differences are between SEM and SEO”. See Jill’s reply in the link above (and subscribe to her excellent newsletter). Great reply Jill, about this annoyance we hear so often […]

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41% of mobile internet users are looking for information on products and services

Ash Nallawalla

20 August 2009

Marketing

My colleague Wayne Aspland has written a concise summary of the 34-page Sensis® e-Business Report, which was just released. Read his post, entitled Sensis® e-Business Report: Half of Australia’s young adults have used the mobile Internet. Here are some insights from the report: 97 per cent computer ownership level for small businesses and 98 per […]

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2009 Facebook Demographics and Statistics Report: AU and US Compared

Thanks to Tamar Weinberg for alerting us to an update by Peter Corbett about Facebook demographics for the US. The main learning there is that the number of 55+ year-old users has increased by 513% since the last check six months ago. I don’t know if similar Australian stats have been published yet, but I […]

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Tr.im your brand

By now you might be aware of name-checking services such as Knowem, Name Check or User Name Check, which will check whether your username/tag/brand has been taken at 120 or more sites. They can also, for a fee, register your tag/brand at those sites. But have you considered the URL shortening sites that have become […]

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CntrStg at CES 2009

Ash Nallawalla

13 December 2008

Marketing

CntrStg is a big improvement (at least in terms of location) over other blogger activities held in previous years. The venue during CES 2009 is the Wynn hotel, just a short walk from the LVCC. Check out the CntrStg site for details. It’s a place where bloggers can blog (obviously) using a fast connection and […]

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Clever HP campaign (and chance to win a prize)

Check out Mauricio Freitas’ Geekzone.co.nz and look for the HP competition that he’s running along with a bunch of my other friends from the Windows Featured Communities gang. The competition doesn’t require you to visit all “50 of the world’s top bloggers”, but you increase your chances of winning up to 50 prizes if you […]

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