Ash Nallawalla's blog

Google AdWords testing “Related To” feature

Ash Nallawalla

18 October 2010

PPC

I haven’t seen much discussion of this test, which was reported by TheSearchAgents back in June. Google has been placing ads that are “related” to the query, I suspect, when there isn’t enough ad inventory for the search term. I was looking for “private bank” and got ads related to “wealth management”, “term deposit” and […]

Read More

Why do marketers still use the term “SEM” to refer to PPC?

Ash Nallawalla

26 January 2010

Marketing, PPC, SEO

This is a longish response to Jill Whalen’s High Rankings Advisor: SEO Q&A Out the Wazoo – Issue No. 273. The question was “… what the differences are between SEM and SEO”. See Jill’s reply in the link above (and subscribe to her excellent newsletter). Great reply Jill, about this annoyance we hear so often […]

Read More

Webmasterworld conference day 3

The keynote address was delivered by Satya Nadella of Microsoft Live Search. E-Commerce and Shopping Cart Optimisation Rob Snell, Ethan Giffin, Jimmy Duvall moderator: Joe Laratro Contextual Ad Program Vendor Roundtable Microsoft Representative, Shuman Ghosemajumder, Derek Brinkman, Tony Wills moderator: Heather Lloyd-Martin Getting Rid of Duplicate Content Issues Once and For All Rahul Lahiri (no […]

Read More

Webmasterworld conference day 2

Day Two of the Webmasterworld was keynoted by George Wright of Blendtec, better known for the viral video series Will It Blend?. George gave an entertaining presentation about how BlendTec achieved millions of visits (therefore, brand awareness) with a budget of only $50. When George was new at the company, he noticed piles of sawdust […]

Read More

Webmasterworld conference day 1

This is my fourth Webmasterworld conference and the second one (for me) in Las Vegas. I went to Orlando 2004 and New Orleans 2005. The 2007 event feels as though it was almost yesterday, so here I am once again. Note: I will update this post with more details and images when I get home. […]

Read More

AdSense is testing new fonts

Google is testing new fonts for some publishers in its AdSense ads. The image at right shows Microsoft’s Comic Sans font, which accompanies Microsoft Office (or Windows). I didn’t alter the JavaScript for the ad, but I came to the ad from a Google Search, so I suspect that was where Google noted in my […]

Read More

Google Maps ranks rather high in AdWords

When you are trying to optimise your Google AdWords campaign so that your ads rank high for less money, you usually are sharpening your ad copy, improving your landing page, playing with the bid and so on. If you worked at Google Maps, you wouldn’t need to work so hard. At least in Australia if […]

Read More

AdWords phishing email from Brazil

Ash Nallawalla

13 April 2008

PPC

This isn’t new, but new to me. I got my first phishing email that purported to be from Google AdWords. It came to one of my accounts at a US non-profit I am involved with, so I didn’t even need to think if it was genuine. Subject: Submit your payment information ——————————————————————————— Dear Google Adwords […]

Read More

SpeedPPC 3 secret feature revealed

Ash Nallawalla

11 April 2008

PPC

I don’t know why this had to be a secret, but the RTM version of SpeedPPC3 adds support for a raft of other PPC ad networks. (For those of you in the advertising industry but who never actually use the damn technology, substitute “SEM” for “PPC” and it will make more sense). Jay Stockwell’s SpeedPPC […]

Read More

SpeedPPC 3 Review

Ash Nallawalla

1 April 2008

PPC

by Ash Nallawalla When I first read the description of SpeedPPC and saw the price of $497, my immediate thought was that this product was too cheap. I had seen an online service that charges a relatively higher, recurring fee to do what SpeedPPC 3 does for a one-time fee. I nearly told SpeedPPC creator […]

Read More

Double Whammy for Domain Name Tasters

Ash Nallawalla

31 January 2008

PPC

First came the news from ICANN last week that domain tasting will largely disappear. Not totally, because the practice hasn’t been banned, but it won’t be free anymore. The ICANN Board passed a motion to include fees for all domains added, including domains added during the AGP, and encourages community discussion involved in developing the […]

Read More

Google to go beyond print ads?

Ash Nallawalla

30 January 2008

PPC

Dan Frommer reports in Alley Insider that Google is testing 2D barcodes in its Google Print Ads for newspapers. This makes a lot of sense, because the URL can be as long as you wish within reason – but long enough to accommodate tracking tags as happens in AdSense ads. Google is using the Kaywa […]

Read More

Older Posts