Ash Nallawalla's blog

Clickprints on the Web

Ash Nallawalla

25 September 2006

SEO

Wharton professor Balaji Padmanabhan and Yinghui Yang, a professor at the Graduate School of Management at the University of California, Davis have published a paper entitled, “Clickprints on the Web: Are There Signatures in Web Browsing Data?” They reveal how it is possible to identify unique users based merely on their browsing behaviour. These professors […]

Read More

Click! Mouse fraud bytes web advertisers

Emma Connors and Mark Jones have written about click fraud in today’s Australian Financial Review. Unfortunately the article cannot be viewed online for free. They write that Nielsen/NetRatings is starting research into this issue in Australia. They are going to look at the behaviour of IP addresses, exactly what I said in the same article! […]

Read More

Baidu accused of click fraud

China Search Engine Watch blogged about a demonstration by advertisers outside Baidu’s Beijing offices: (sic) On August 4, 2006, some advertisers gathered outside Chinese search engine Baidu’s office building and demonstrate against its click faults. From the post boards presented by the demonstrators, it was said that 70% of clicks on Baidu’s paid ads were […]

Read More

Google’s analysis of click fraud detection

This 17-page report from Google’s click quality team makes a lot of sense. Look at the US search engine conference speaker list for the past three years and witness the same names saying much the same things. Most of them represented click fraud detection services. I don’t blame them for promoting their services and I […]

Read More

Blatant invitation to click ads

This was seen two days ago at a publisher site and the AdSense is still showing regular ads. Search for the text you can see in the image and find the URL.

Read More

IAB announces the formation of industry-wide Click Measurement Working Group

It is heartening to read about the formation of a working group comprising the major PPC ad companies including Ask.com, Google, LookSmart, Microsoft and Yahoo!. They will initially define Click Measurement Guidelines, thereby defining a click. Although this is a start, I’d like to see a consortium of such companies team up with other major […]

Read More

Google AdWords lifts veil (a little)

Ash Nallawalla

26 July 2006

SEO

Finally, Google has bowed to pressure and given advertisers a way to see what it calls “invalid clicks”. Anyone managing a large account has known that Google chucks random little amounts as account credits, which are explained as refunds for invalid clicks. I have said in this blog for some time and in WIRED magazine […]

Read More

The sun rises in the East (YAOAACF)

eMarketer cites a company that is offering a $495, 27-page report on how much money is being lost to click fraud. I think there is money to be made is by writing about the click fraud threat. Now why didn’t I think of that? At least we agree that there is growing apathy towards CF […]

Read More

Bruce Schneier YAOAACF

Bruce Schneier has discovered two of the four or five kinds of click fraud as seen in this YAOAACF (Yet Another Obligatory Article About Click Fraud). Nothing new there, but he mentions fraud in online gaming activities and cost-per-action (CPA) ads. Ah well, that should fulfil July’s quota of click fraud articles.

Read More

Zeezo is z z

Ash Nallawalla

25 June 2006

SEO

I haven’t seen any life at Zeezo.com in over a year. Submissions seem to drop into /dev/null. Around 2003 a single submission there would be multiplied over 100 times (once per country), giving you a lot of links from different subdomains. While that isn’t necessarily a good thing, it was better than dropping into /dev/null.

Read More

Cipinet is a waste of time

Ash Nallawalla

13 June 2006

SEO

Cipinet has very few entries in it and has not shown any of my submissions, so is therefore not worth the time and effort to submit.

Read More

Opting out of ODP in MSN descriptions

Ash Nallawalla

23 May 2006

SEO

MSN Search’s WebLog : Opting Out of Open Directory Listings for Webmasters: <meta name=”ROBOTS” content=”NOODP”> is the magic meta tag you can place in your index page to be freed of the ODP description if you don’t like it. It is proprietary to MSN Search but it is not worth it, at least for me. […]

Read More

Older Posts