Ash Nallawalla's blog

Adsense Click Fraud Dissected

Ash Nallawalla

17 September 2005

Click Fraud, SEO

This article by Joseph Tierney is different from the usual rehash of how click fraud is perpetrated. Many sites have reprinted this article and it is worth reading to see a fresh dissection of the typical AdSense ad and how it is easy for the knowledgeable culprits to get past Google’s click fraud detection service.

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‘Click fraud’ suit against Google, others sent back to state court

Ash Nallawalla

17 September 2005

Click Fraud, SEO

(Extract) TEXARKANA, Ark. (AP) – A federal appeals court says a class-action lawsuit alleging “click fraud” by Google Inc. and other Internet companies should be heard in state court rather than in a federal courtroom. I don’t know much about the US legal system, but wouldn’t it make life easier for all concerned if there […]

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Viet Cong and Click Fraud

Ash Nallawalla

16 September 2005

Click Fraud, SEO

You might not think this is funny. When I was in high school I used to read about these bad guys called the Viet Cong (VC). While searching for occurrences of “click fraud”, I found this post called A VC: Internet Axis of Evil (continued) where a VC named Fred Wilson lists Click Fraud as […]

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MarketingExperiments.com research on click fraud

Ash Nallawalla

15 September 2005

Click Fraud, SEO

Our research indicates that as much as 30% of paid search traffic may be fraudulent. This site requires free registration to view the material. One of their experiments was to place an ad on a contrived phrase (click fraud spelt backwards) and they clicked the AdWord repeatedly. Their findings agree with mine that clicking one […]

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Vericlix comparison

Ash Nallawalla

11 September 2005

Click Fraud, SEO

I also track my sites with VeriClix, a free service. Someone’s clock is out of sync, because the visit from the Comcast subscriber shows only once at Vericlix, but a few minutes out, so I cannot say which of the four clicks it is.

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Google’s click fraud detection better than I thought

Ash Nallawalla

10 September 2005

Click Fraud, SEO

I hate to admit it, but you have to give credit where it is due. I have been following just one keyword but it may apply to others. Google has only charged me for one click in the past 7 days when the suspicious clicks for that keyword are at least 10 to 15. I […]

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Arrow sheds attract the clickers

Ash Nallawalla

10 September 2005

Click Fraud, SEO

What is it with Arrow Sheds? They’re probably OK, if you are into sheds, but these “arrow shed” searchers just like to click my ads but they don’t buy anything. This Comcast visitor from Nashua, NH is a good example of the 2-3 daily clickers who visit my site every day. At least he made […]

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Does click fraud bother you?

Ash Nallawalla

9 September 2005

Click Fraud, SEO

I have had a few conversations with several people about click fraud tracking services and have found a common theme: they are sceptical about click fraud and are sceptical about services that claim to find it. This does not make sense to me. Is it like people who don’t believe in god also don’t believe […]

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Organic paid clicker

Ash Nallawalla

2 September 2005

Click Fraud, SEO

On the 29th, this user from rrcs-24-73-180- 122.se.biz.rr.com used an organic search result, then a paid click, then an internal click, followed by the usual pattern of paid-organic-paid-organic traversal.

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Texan clicker

Ash Nallawalla

2 September 2005

Click Fraud, SEO

Looking at an earlier visitor, this person showed a similar tendency of clicking an ad, then an inner page.

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Drilling down the AOL visitor

Ash Nallawalla

2 September 2005

Click Fraud, SEO

Drilling down the IP address of this visitor, you can see that he (they’re always “he”, right?) clicked an ad, then clicked an internal link; clicked the same ad, then clicked an internal link; clicked the ad, then three internal links. This can also be seen in the click path in the second screen shot.

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The AOL clicker

Ash Nallawalla

2 September 2005

Click Fraud, SEO

AOL is favoured by clickers because the IP address never stays the same. In one session, you could be given numerous IP addresses. This visitor searched for “arrow sheds” more than once.

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