Ash Nallawalla's blog

Search visibility of Singapore banks in 2011

In the last two years I wrote about online directories and real estate websites in the US. For a change I decided to look at Asian sites. So, I have just published a report on the Search Visibility of Singapore Banks in 2011 and it is available for download without needing to supply your email […]

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Now Google demotes overstock.com

Ash Nallawalla

24 February 2011

Google Search, SEO

Recently, I wrote about Google demoting JC Penney for getting links from dubious places. Now it has demoted Overstock.com for getting links from very prestigious websites – .edu to be precise. Amir Efrati writes in The Wall Street Journal: Google Inc. is penalizing Overstock.com Inc. in its search results after the retailer ran afoul of […]

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JC Penney followup: Doug Pierce’s research for the NYT expose

A few blogs have picked up the story about the paid links allegedly obtained by JC Penney’s former SEO company SearchDex. Vanessa Fox’s detailed article in SearchEngineLand led me to Doug Unplugged, the blog of Doug Pierce, of Blue Fountain Media. An interesting find by Doug was SearchDex’s client list, which has now been taken […]

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Google demotes JC Penney; JC Penney fires SEO company

Ash Nallawalla

13 February 2011

Google Search, SEO

The New York Times has published a well-informed account of how a major US retailer was using alleged paid links from dubious websites. Entitled The Dirty Little Secrets of Search, writer David Segal outlines the process of searching for household items and then is surprised that: in the last several months, one name turned up, […]

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Travel sites fail to rank

Ash Nallawalla

18 December 2010

SEO

When I am searching for a good air fare or want to make a hotel booking, I don’t use Google. I go directly to sites such as Expedia, Travelocity, Hotels.com, Kayak and their Australian counterparts. That’s because I have found good bargains in the past and have bookmarked them. What chance does a travel portal […]

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WhereIs Maps now powers Google Maps

Ash Nallawalla

15 December 2010

SEO

You probably know the streets in your neighbourhood better than other suburbs, so what better way to test your new GPS than to plot a route from your home to some known destination. I have evaluated a few car GPS units and own a couple of Garmin units. The most recent one is a Garmin […]

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Search terminology – some customers call a spade a bloody shovel

Ash Nallawalla

19 November 2010

Local Search, SEO

In my work as an in-house SEO consultant I sometimes see the client using industry terminology on the website rather than the words you or I might type into a search engine. Case in point — should it be mortgage or home loan? I live in Australia and during casual conversations I hear more people […]

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Do IYP speed tests mean anything?

Ash Nallawalla

6 November 2010

Local Search, SEO

Having compiled the 2010 USA IYP Rankings a few days ago, I knew that their page load times were quite different. There are a few page speed test tools around but it was important to use one based in the US, so I used the one at Webpagetest.org. As SEOs we have to consider the […]

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Google SERP with just 5 organic results!

Ash Nallawalla

31 October 2010

Local Search, SEO

The new Place Search by Google is causing a stir in SEO circles. I am still seeing many layouts, not just the fat one which resembles 7 organic results tagged with a balloon and their Place Pages link, with a map to the right. But I didn’t expect to see a SERP with just 5 […]

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Will doxo set the world on fire?

Ash Nallawalla

25 October 2010

Ecommerce, SEO

A new Seattle company doxo has launched, offering to help companies that presently send paper bills to their customers. doxo has set up a WordPress-based website and blog but it hasn’t spent much time thinking of SEO or online reputation hygiene factors. Quite understandable for a startup with better things to think about, but they […]

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SEO Tip: Facebook Groups ARE indexed by Google

Ash Nallawalla

19 September 2010

Facebook, SEO

This isn’t breaking news, but Google definitely indexes Facebook Group pages and has done so since October 2009, as reported by AllFacebook.com in Google Now Indexes 620 Million Facebook Groups in February. I discovered it recently by accident and then went looking in Google to find out why I hadn’t heard earlier. Yahoo also indexes […]

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SEO for the Android Market

Ash Nallawalla

18 September 2010

SEO

It’s obvious that the designers of Android Market website have given no consideration for SEO. Check for yourself: Bing – site:www.android.com/market 16 results Yahoo – site:www.android.com/market 1 result Google: site:www.android.com/market 22 results Page Titles Most of the page titles are unimaginatively useless “Android Market”. The Meta Descriptions nearly all say “Browse and search for applications […]

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