Ash Nallawalla's blog

20% Discount code for Webmasterworld Pubcon 2010

Quote this code by 20 October 2010 to get 20% off: rc-1837415 Event URL: www.pubcon.com The registration price jumps from US$799 to $1299 on 11 September (shades of 9/11), and it gets more ridiculous on 16 October and totally absurd on-site. This is the longest-duration tech conference for digital marketers. Be there! 🙂

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Do rank checking tool results differ from manual checks?

Ash Nallawalla

6 June 2010

SEO

A discussion in the Webmasterworld Supporters forum (you need to be a paid Supporter to get there) entitled Rank checking for agencies led to a comment suggesting that using tools to make ranking checks is not a good idea for search agencies. Apparently, a manual check results in different results. I had just made a […]

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US Real Estate SEO Ranking Report

23-page study of US real estate marketplaces. PDF download available.

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Link Juice iPhone App Has Potential

I saw a tweet from @Dixon_Jones: New Link analysis app for the iphone! http://r3.ms/2o Very cool. has majesticseo moz and semrush data. I bought it for $2.49 and checked it out. I entered my URL and pressed Done. Waiting, waiting. Oh, there’s a Link Juice button up there. Does it take me to the beginning? […]

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Beta Google Keyword Tool Now in Production

Ash Nallawalla

1 May 2010

SEO

The Inside AdWords blog reports that the Google AdWords Tool now shows “more relevant” traffic estimates. I don’t like it so far, more relevant or otherwise. I was chucking keywords into the tried and tested keyword tool when I noticed the link to the new tool, so I took a look. The old information is […]

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SEOs vs search engines – what next?

Ash Nallawalla

16 April 2010

SEO

While reading another excellent Yahoo patent dissection by Bill Slawski (How a Search Engine May Identify Undesirable Web Pages By Analyzing Inlinks) I couldn’t help thinking about SEOs, particularly agencies. Today I also happened to read some affiliate (joint venture) promotional emails pushing a new link-building tool, but I won’t give it any exposure here […]

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Why I don’t display my numerous TopSEOs awards

Ash Nallawalla

3 April 2010

SEO

A long time ago I alerted my friend Edward Lewis about this company that purported to rank SEO companies and awarded them badges. I had been working as an in-house SEO at a large IYP, so my own businesses had not been operating (or barely). Those websites, however were and are still up. (as it […]

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Why do marketers still use the term “SEM” to refer to PPC?

Ash Nallawalla

26 January 2010

Marketing, PPC, SEO

This is a longish response to Jill Whalen’s High Rankings Advisor: SEO Q&A Out the Wazoo – Issue No. 273. The question was “… what the differences are between SEM and SEO”. See Jill’s reply in the link above (and subscribe to her excellent newsletter). Great reply Jill, about this annoyance we hear so often […]

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Google index cap – 1 result for “Twin towers are no more”

Some weeks ago I read Rand Fishkin’s post about Google capping its index and retiring a lot of old content. I didn’t think any further about that topic until I was writing my monthly column for APC Mag (April 2010). I was checking some search counts for some old news and found the numbers a […]

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Is professional SEO certification a state of mind?

Ash Nallawalla

2 January 2010

SEO

I liken SEO to the early days of medicine. In every forum where SEOs congregate, sooner or later someone brings up one of two topics: Is it worth my while to get SEO certification from XYZ academy? My SEO client was ripped off by some amateur posing as an SEO. The discussions usually mention: Examples […]

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IYP ranking check without specifying the state

While discussing the previous post, SEO ranking of US IYPs across 274 cities, Chris Silver Smith pointed out that Americans are not likely to specify the state abbreviation when searching locally, unless the location name occurs in many parts of the US, e.g. Springfield. So I ran a quick check for (location) divorce attorney across […]

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SEO ranking of US IYPs across 274 cities

As the in-house SEO for the Aussie Yellow Pages® Online I follow the local search scene, such as it is, but I rely on the writings of North Americans for detailed analyses of US IYPs. For example, Greg Sterling. Back in 2007 he wrote Using IYPs as an SEO Strategy, where he wrote about the […]

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