Ash Nallawalla's blog

Google changes webmaster guidelines

Ash Nallawalla

8 November 2008

SEO

Current Google Webmaster Guidelines. They no longer contain two lines: Have other relevant sites link to yours. Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites. Does this mean “links no longer required?” Juhn Mueller, a Google employee based in Switzerland has […]

Read More

Back from Search Engine Room 2008

Last Tuesday, 7 October 2008, I attended Search Engine Room in Sydney. I was one of the speakers and here is the full list. Justin Baird, Product Specialist, Google Sandeep Baruah, Group Manager – Online and Search & Directories, Sensis Grace Chu, Managing Director, FirstClick Chris Dimmock, Founder, Cogentis Foad Fadaghi, Technology Editor, BRW Chris […]

Read More

Physician (PageRank kind), heal thyself

Ash Nallawalla

18 September 2008

SEO

I got one of those daily unsolicited emails from Indian outsourcing wannabes to my training business address. Of course, it was from a Gmail address from someone called “Leon Dawson” at a company called PR4 Links. My training business is hardly likely to need link outsourcing services, but spammers don’t really care about that. I […]

Read More

Peering into spam

Ash Nallawalla

9 August 2008

SEO

More on the theme of stupid or lazy spammers – I often wonder about the spam that is not geo-targeted. I get dire “warnings” allegedly from banks I have never heard of, such as Abbey Bank. Is it run by some monks? I have never sold anything on eBay, but I am often the recipient […]

Read More

Lamest spam email

Ash Nallawalla

6 August 2008

SEO

We all get spam. I get over 200 a day after some more emails are filtered out by spam removal tools at the servers. I rarely open them unless something about its size or subject wording catches my eye. This one did: This is an enquiry e-mail via http://<one of my sites> from: Michelle <michelle@keywordspy.com> […]

Read More

Adventures in Black Hat Land

Ash Nallawalla

4 August 2008

SEO

Blackhat World is a fascinating forum full of discussions supposedly about the black hat side of SEO. It turns out to be more about sharing cracked versions of scripts and programs, backdoors to ebooks without paying for them, links to spam tools, and so on. You can post links to ebooks, as long as you […]

Read More

Edward Lewis Desphinns Sphinn

Ash Nallawalla

21 July 2008

SEO

I should be in bed but I blame Edward Lewis for posting what must be the biggest expose since the Washington Post exposed Watergate: The Sphinn Exposé In brief, Sphinn terminated his account for what appears to be his investigative work about Sphinn. I know very little about the daily operations of this search marketing […]

Read More

Outsourced content writing? Not from this mob.

Ash Nallawalla

17 June 2008

SEO

This just landed in my inbox. Located in an elite business centre in New Delhi, India, <company name> is a professionally managed Content Writing Company specializing in online copywriting and optimized content writing. Over the years we are successful in building reputation for us as a quality content management solution provider meeting high quality standards […]

Read More

WebProNews launches a rather ordinary directory

In what must be an unintended way to piss off readers who happen to own directories or other websites, WebProNews has launched its own eBusiness Directory. In a newsletter article entitled, “Some Directories Are Still Useful”, writer Chris Crum opines, A web directory should be just that. A directory. A directory is meant to be […]

Read More

Clueless Indian link monkeys revisited

Ash Nallawalla

19 May 2008

SEO

Being an Indian by birth and an SEO, nothing riles me more than seeing Indians behaving badly on the international stage known as the Web, particularly link monkeys. I run many sites, one being a directory of Australian and New Zealand websites. In the registration email, I say SEOs please note: Do NOT submit sites […]

Read More

Australia’s top 100 association websites

Ash Nallawalla

8 May 2008

SEO

It is useful for an SEO to check from time to time which Australian association websites are considered by Google’s ranking algorithm to be the best. Best means trust and authority. These sites show good toolbar PageRank and have quality backlinks. This list does not imply that one site is better than another – that […]

Read More

Australia’s top 100 government websites

Ash Nallawalla

8 May 2008

SEO

It is useful for an SEO to check from time to time which Australian government websites are considered by Google’s ranking algorithm to have trust and authority. These sites show good toolbar PageRank and have quality backlinks. Well done to their webmasters! According to a Google.com.au search for “www” and limiting it to .gov.au sites, […]

Read More

Older Posts