Ash Nallawalla's blog

SEO implication of new social networking sites

Ash Nallawalla

3 February 2008

SEO, Social Media

In the past two days my contacts and best friends have invited me to join: Konnects Ziki hi5 Assorted groups in BlogCatalog, Facebook and LinkedIn In the past few weeks there were invitations to other sites I had not heard of. There are networking addicts who join everything that comes along. Some of these sites […]

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SEO Certification – What Is Your View?

Ash Nallawalla

26 January 2008

SEO

I wrote this initially as a new forum post after I saw someone being disparaged for saying he is a “Certified SEO Professional”. I don’t believe we should poke fun at someone who claims to be a “certified SEO” or asks about certification offerings. I see opportunistic charlatans through to some respected names in the […]

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Pubcon 2007: Coffee with Matt Cutts

Ash Nallawalla

20 January 2008

SEO

On Day 3, there was an early session with Matt Cutts in the hot chair. Matt said that when he was at university (in 1999) in North Carolina, he took a course on search engines and after applying to Google, he asked how much they would pay him. He then thought he might not hear […]

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Pubcon 2007: Link Baiting

Ash Nallawalla

20 January 2008

SEO, Social Media

Todd Malicoat (stuntdubl.com) said that there are two main ways to get links through linkbait. 1. Identify and target the distribution channel, then get their attention. Use hooks such as ego, sex, humour, picture, resource, incentive, news, attack or a contrary hook. Use a combination of these for an added punch, e.g. an interview uses […]

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Pubcon 2007: Link Building

Ash Nallawalla

31 December 2007

SEO

Jim Boykin said that natural links always work and presented a “1000 day linking plan”: Day 1: Submit to good directories, such as Best of the Web, Yahoo and industry verticals. Day 2: Submit comments on blogs and write forum posts. Day 3: Buy ads in industry portals. Days 4-20: Write linkbait articles, give away […]

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Pubcon 2007: Monetising Social Media

Ash Nallawalla

31 December 2007

SEO, Social Media

Michael Gray (Graywolf) offered some tips on what works for Social Media. Selling should have a low focus Products do better than services Consumer goods do better than business goods Target impulse buyers Offer doorbuster prices Let the customer get the content any way they want, such as an RSS feed or Twitter. e.g. Southwest […]

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Pubcon 2007: Keynote by Craig Newmark of craigslist.com

Ash Nallawalla

31 December 2007

SEO

Craig Newmark was the keynote speaker at the Webmasterworld Conference. Craig is a modest man who started Craigslist while he worked for Charles Schwab in 1994. By 1995, it was a Unix Pine based cc mailing list about San Francisco. It started with restaurant recommendations, then classifieds and job ads. At this stage, Craig wore […]

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Pubcon 2007: SEO 101 – The Timeless and Classic Hits

Ash Nallawalla

31 December 2007

SEO

I am leaving for CES, so I won’t get around to writing up my notes here. So I will upload the few I did type. I seem to have deleted several good photos by mistake, including one of me with Matt Cutts and another with Bill Hartzer. 😥 The first is my own session, shared […]

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Benazir Bhutto’s Assasination on Google

Ash Nallawalla

28 December 2007

SEO

Google has picked up benazirbhutto.org’s condolence page in less than an hour after her death. I was trying to find the meaning of a word used as a prefix to her name – “Mohtarma” used repeatedly by a London spokesman on Sky News. He sounded as if he was saying “Mutarma Bannerjee Bhutto” which made […]

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Pubcon 2007 on Flickr

Ash Nallawalla

10 December 2007

Ash, SEO

I just returned from Pubcon 2007 today so am too tired to blog it all, but here is a link to my Pubcon pictures on Flickr. I was one of the Webmasterworld conference speakers, so it was a new experience for me. More later.

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Pay Per Post Smackdown?

Ash Nallawalla

20 November 2007

SEO

Insuremeblog reports in a post entitled Pay-Per-Post Reviews Targeted By Google – More Carnage to Come that blogs in the PPP network have had their PR zeroed. A few blogs I see in this PPP directory show PR but some of them mention a lower PR than they used to have. The post references a […]

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Live Search better than DomainTools.com?

Ash Nallawalla

3 November 2007

SEO

If you have used DomainTools (formerly whois.sc), you may have appreciated its Reverse IP tool, which shows all the websites hosted at a given IP address. For a shared webhost machine, this can be several thousand sites but you need a paid account to see more than a sample. Live Search IP: Operator I could […]

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