Ash Nallawalla's blog

Google CPA, Meet Google Checkout

I was reading a CNET blog post Google deems cost-per-action as the ‘Holy Grail’ by Stephan Spencer. At the Search Engine Strategies (SES) conference in San Jose, Marissa Mayer, Google’s VP of Search Product and User Experience, delivered a keynote in which she talked, inter alia, about the Cost Per Action (CPA) model for advertisers […]

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WordPress SEO Plugins

Ash Nallawalla

21 July 2007

SEO

I use a few search-engine friendly features on this blog, mainly consisting of these Plug-Ins: All-in-One SEO Pack, by uberdose. I can: place a customised Title and Description meta tag on the home page and add tags (keyphrases) to every post. Rewrite Titles Use Categories for META keywords Use Category Description as Title Use noindex […]

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Threadwatch closing today?

Ash Nallawalla

29 June 2007

SEO

Aaron Wall of Seobook fame is closing TW. This post is getting pushed down the home page in an ironic display of how popular the site is/was among the CognoSEOnti (the .com is still available if someone wants to grab it). Threadwatch was originally a site that alerted the busy SEO to the most pertinent […]

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IBP and ARELIS 9 Business – Review

Axandra has combined two programs into one interface. Internet Business Promoter (IBP) and Axandra Reciprocal Link Solution (ARELIS) are two programs of value to website owners who want to improve their ranking in the major search engines. They are available in Standard (one domain name) and Business (multiple domain names) editions. If you want to […]

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Waning interest in search engine optimization?

Ash Nallawalla

12 June 2007

SEO

I saw a comment somewhere that SEO is no longer a hot topic – I cannot remember exactly where I saw it but it was a red rag to a bull. I did a check on Google Trends to see whether the number of searches for SEO were increasing or decreasing (for both spellings – […]

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Google Algorithm Loses Found Agency

Ash Nallawalla

12 May 2007

SEO

A few people have written about the Found Agency getting “demoted” by Google. It used to rank #1 for many SEO-related terms for a long time and now it ranks much lower. The Australian: http://www.theaustralian.news.com.au/story/0,20867,21702687-7582,00.html The journo has cited seo-sydney.blogspot.com which says, “The Found Agency has used a black hat link building strategy, which consisted […]

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Official Google Australia Blog: Express yourself with iGoogle

Ash Nallawalla

30 April 2007

SEO

Official Google Australia Blog: Express yourself with iGoogle Actually, I have blogged this at http://ash.nallawalla.com/search-engines/google-australia-launches-its-blog/.

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Presentation at ABPNS 2007 Conference

Ash Nallawalla

29 April 2007

Ash, SEO

This morning I spoke to about 100 ladies at the Australian Birth and Post-Natal Services Conference at the Sofitel in Collins Street. The three-day event had been put together by Kelly Zantey of bellybelly.com.au. She has done well ranking for her site for the word “pregnancy” and is now on page 1 of Google. The […]

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Anti-Phishing Working Group

Ash Nallawalla

27 February 2007

SEO

The APWG is peripherally connected with click fraud, inasmuch as it tracks crimeware that is capable of turning zombie PCs into click fraud vectors. Anyone tracking phishing or related topics should check it out.

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Who is behind that web site?

Ash Nallawalla

13 November 2006

SEO

There was a famous cartoon in the New Yorker Magazine with a caption, “On the Internet nobody knows that you are a dog.” These days anyone with a bit of talent can get free or $1.99 hosting and put up an impressive web site. If the site causes someone to think that it is a […]

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CDD and PIRG (who?) complain about adCenter

Ash Nallawalla

5 November 2006

SEO

I hadn’t heard of the Center for Digital Democracy or the U.S. Public Interest Research Group, which isn’t surprising since I am in Australia, but perhaps they need the publicity. They have complained about Microsoft adCenter and other online services that collect information. The PC World article says: CDD Executive Director Jeff Chester called on […]

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