Ash Nallawalla's blog

Integration between Social and SEO is great news for users.

In the old days companies would have different teams for their social and SEO work. SEO was just about getting found by users and the social team (if there even was a social team) would try and keep those people around. Now, inbound links from notable social media accounts (likes, shares, +1s etc) can “vote” […]

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Don’t let your social media contests get out of hand

Keith Nallawalla

30 December 2011

Twitter

When recovering from an avalanche of bad media coverage like Qantas did after their October worker union strikes, perhaps you shouldn’t make a Twitter contest about what your dream experience with them would should be like. Qantas held a contest that asked its followers to tell them What is your dream luxury inflight experience? (Be […]

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Twitter: Sorry, that page doesn’t exist!

Ash Nallawalla

30 November 2011

Browsers, Twitter

For nearly a week I could not get anything out of the Twitter website, i.e. http://twitter.com. I tried to click the links of people who were following me, but without fail, Twitter kept responding, “Sorry, that page doesn’t exist!”. It didn’t matter if I tried the handles of some famous people — they all did […]

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Ways to encourage activity on your Twitter business page

Keith Nallawalla

2 November 2011

Twitter

Here are some ways to encourage activity on your Twitter business page: Try to post questions that your followers may reply to. “What is your favourite colour?” might be a simple enough question and is something your bored followers may happily respond to.

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Business uses for Twitter

Keith Nallawalla

18 October 2011

Twitter

When using Twitter for a business there are several possible uses. The most obvious one is for marketing. Most big companies and many smaller companies have taken to using social media sites such as Twitter and Facebook as a cheap method of promoting their products or services. For example, smaller retail stores may reveal a […]

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Community management pays off for Big Four banks

Ash Nallawalla

26 August 2011

Twitter

While browsing through my Tweetdeck, I couldn’t help noticing the @NAB search column nearly full of praise from customers and retweeters. Disclosure: I consulted to this division of NAB (i.e. Direct Banking, which includes social media management) until a few months ago and I am still consulting to UBank at a different location.

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How to get started on Twitter

Ash Nallawalla

13 August 2011

Twitter

Anyone can start up a free Twitter account from http://www.twitter.com and can register from the home page. Registration is easy: the fields required for initial setup are: Your full name Your email address A password

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