I hate to admit it, but you have to give credit where it is due. I have been following just one keyword but it may apply to others. Google has only charged me for one click in the past 7 days when the suspicious clicks for that keyword are at least 10 to 15.

I think I know what click behaviour is ignored by the Adwords software (i.e. not charged to the advertiser) but I am not going to spell it out here.

Popularity: 2% [?]

What is it with Arrow Sheds? They’re probably OK, if you are into sheds, but these “arrow shed” searchers just like to click my ads but they don’t buy anything. This Comcast visitor from Nashua, NH is a good example of the 2-3 daily clickers who visit my site every day. At least he made an effort to click deep into the site before going back to the Google SERP and clicking the ad four times.

Popularity: 2% [?]

I have had a few conversations with several people about click fraud tracking services and have found a common theme: they are sceptical about click fraud and are sceptical about services that claim to find it. This does not make sense to me.

Is it like people who don’t believe in god also don’t believe in a service (religion) that claims to find this elusive being? Now that makes sense to me.

Are there any true believers (in click fraud)?

Popularity: 2% [?]

On the 29th, this user from rrcs-24-73-180- 122.se.biz.rr.com used an organic search result, then a paid click, then an internal click, followed by the usual pattern of paid-organic-paid-organic traversal.

Popularity: 2% [?]

Looking at an earlier visitor, this person showed a similar tendency of clicking an ad, then an inner page.

Popularity: 2% [?]

Drilling down the IP address of this visitor, you can see that he (they’re always “he”, right?) clicked an ad, then clicked an internal link; clicked the same ad, then clicked an internal link; clicked the ad, then three internal links.

This can also be seen in the click path in the second screen shot.

Popularity: 2% [?]