Litmus Media, which runs a click fraud company called ValidClick is the subject of a Letter of Intent to be bought for $21M by the Think Partnership. Follow the link for details.

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IncrediBill makes an insightful post about the “hysteria” of click fraud and that it is a “dead horse”. Be that as it may, he challenges the PPCSEs to fix technical issues such as:

1. Advertiser’s site goes offline, so the clicks go nowhere.

2. A network issue leads to dead clicks

3. Accidental ad clicks

Check out his post.

Popularity: 2% [?]