Edward Lewis Desphinns Sphinn

Ash Nallawalla

21 July 2008

SEO

PageOneResultsI should be in bed but I blame Edward Lewis for posting what must be the biggest expose since the Washington Post exposed Watergate:

The Sphinn Exposé

In brief, Sphinn terminated his account for what appears to be his investigative work about Sphinn. I know very little about the daily operations of this search marketing industry counterpart to Digg, but I think they made a mistake in terminating his account. My reputation or livelihood does not depend on stories I sphinn or desphinn, but I visit it regularly to see what stories have received sufficient votes to be deemed really new and interesting.

Apparently there are a few individuals who game the system and spam it. Edward exposed some of them and exposed other chinks in the armour. I will read the long post later but I have seen enough to feel thoroughly entertained, but sad that Sphinn terminated his account. After reading it fully I will be in a better position to judge Sphinn, but my gut feeling is that they made a big mistake that will polarise the SEO community and affect Sphinn’s reputation.

I have a lot of respect for Edward although I have never met him. He is a long-standing moderator at Webmasterworld and makes very knowledgeable posts. Take the time to read the Exposé.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

Related Posts

SEO Implications of Google Ads’ New Exact Match

Ash Nallawalla

4 December 2018

PPC, SEO

No Comment

Feel free to share...FacebookTwitterGoogle+RedditStumbleUponLinkedinemailBrad Geddes has published an excellent post entitled “Exact match is no longer exact match – are you managing the changes correctly?” Although it is about PPC, can SEOs learn from it? It is a timely reminder for those of us in SEO and content writing to be aware of Search Intent versus Keyword […]

Read More

Subdomains treated like subdirectories?

Ash Nallawalla

27 May 2018

SEO

Feel free to share...FacebookTwitterGoogle+RedditStumbleUponLinkedinemailI saw a Facebook reference to an article on SEJ that “Google treats subdomains and subdirectories the same“. It caught my eye because of something  I experienced recently. Feel free to share...FacebookTwitterGoogle+RedditStumbleUponLinkedinemail

Read More

Older Posts