Google AdWords testing “Related To” feature

Ash Nallawalla

18 October 2010

PPC

I haven’t seen much discussion of this test, which was reported by TheSearchAgents back in June.

"Related to" ads
A search for "private bank" shows other ads "related to" it. (click to enlarge)

Google has been placing ads that are “related” to the query, I suspect, when there isn’t enough ad inventory for the search term. I was looking for “private bank” and got ads related to “wealth management”, “term deposit” and “investment account”.

It doesn’t always happen. I searched for “trucks” and got just four ads. “Bulldogs” got me none. The example used by Alec Green “facial at home” did bring up a “related to” ad for “facial mask”.

I think it is a win-win situation for advertisers where there isn’t enough ad inventory. I’m curious to see if this pops up where there is enough inventory but many ads with a low quality score.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

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