Open source click fraud service

In what must be a world-first, click-fraud detection provider Visitlab has noted on its home page that it has opened up its source code under a GPL licence. What does this mean? I doubt that many will download the code and run it as a competing service, but it is certainly reassuring to its users that the code is open to inspection.

All application service providers are potentially open to the question, “What really happens to my data?”, so this move is to be commended.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

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