Ash Nallawalla's blog

AdSense publisher clicks ads on her site; sues Google

Ash Nallawalla

3 September 2006

Click Fraud

Now this isn’t click fraud in the usual sense but a funny story about a woman whose AdSense account was cancelled because she admitted clicking ads on her own site. She mustn’t have read the ToS or heard of the preview tool. The thread in Geek Village is funny too.

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Yet another click fraud lawsuit (YACFL)

Why am I not surprised to read about yet another click fraud lawsuit? This eweek article mentions a proposed class action against Google by one Samuel Lasoff. He seems to be an advertiser but the article talks about aggrieved publishers: “and accuses Google of exposing publishers to click fraud following a breach of contract,” I […]

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Click! Mouse fraud bytes web advertisers

Emma Connors and Mark Jones have written about click fraud in today’s Australian Financial Review. Unfortunately the article cannot be viewed online for free. They write that Nielsen/NetRatings is starting research into this issue in Australia. They are going to look at the behaviour of IP addresses, exactly what I said in the same article! […]

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Baidu accused of click fraud

China Search Engine Watch blogged about a demonstration by advertisers outside Baidu’s Beijing offices: (sic) On August 4, 2006, some advertisers gathered outside Chinese search engine Baidu’s office building and demonstrate against its click faults. From the post boards presented by the demonstrators, it was said that 70% of clicks on Baidu’s paid ads were […]

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Google’s analysis of click fraud detection

This 17-page report from Google’s click quality team makes a lot of sense. Look at the US search engine conference speaker list for the past three years and witness the same names saying much the same things. Most of them represented click fraud detection services. I don’t blame them for promoting their services and I […]

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Blatant invitation to click ads

This was seen two days ago at a publisher site and the AdSense is still showing regular ads. Search for the text you can see in the image and find the URL.

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IAB announces the formation of industry-wide Click Measurement Working Group

It is heartening to read about the formation of a working group comprising the major PPC ad companies including Ask.com, Google, LookSmart, Microsoft and Yahoo!. They will initially define Click Measurement Guidelines, thereby defining a click. Although this is a start, I’d like to see a consortium of such companies team up with other major […]

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Google AdWords lifts veil (a little)

Ash Nallawalla

26 July 2006

SEO

Finally, Google has bowed to pressure and given advertisers a way to see what it calls “invalid clicks”. Anyone managing a large account has known that Google chucks random little amounts as account credits, which are explained as refunds for invalid clicks. I have said in this blog for some time and in WIRED magazine […]

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The sun rises in the East (YAOAACF)

eMarketer cites a company that is offering a $495, 27-page report on how much money is being lost to click fraud. I think there is money to be made is by writing about the click fraud threat. Now why didn’t I think of that? At least we agree that there is growing apathy towards CF […]

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Bruce Schneier YAOAACF

Bruce Schneier has discovered two of the four or five kinds of click fraud as seen in this YAOAACF (Yet Another Obligatory Article About Click Fraud). Nothing new there, but he mentions fraud in online gaming activities and cost-per-action (CPA) ads. Ah well, that should fulfil July’s quota of click fraud articles.

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Zeezo is z z

Ash Nallawalla

25 June 2006

SEO

I haven’t seen any life at Zeezo.com in over a year. Submissions seem to drop into /dev/null. Around 2003 a single submission there would be multiplied over 100 times (once per country), giving you a lot of links from different subdomains. While that isn’t necessarily a good thing, it was better than dropping into /dev/null.

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Cipinet is a waste of time

Ash Nallawalla

13 June 2006

SEO

Cipinet has very few entries in it and has not shown any of my submissions, so is therefore not worth the time and effort to submit.

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