Ash Nallawalla's blog

Swissbit S.Beat

Last year I asked what do you give a person who has everything, and proceeded to describe the Swissbit Swissmemory USB Victorinox – a flash drive inside a Swiss Army Knife (SAK). One year down the track, you can buy this person the Swissbit S.Beat MP3. As you might have guessed, this is another Victorinox […]

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Opting out of ODP in MSN descriptions

Ash Nallawalla

23 May 2006

SEO

MSN Search’s WebLog : Opting Out of Open Directory Listings for Webmasters: <meta name=”ROBOTS” content=”NOODP”> is the magic meta tag you can place in your index page to be freed of the ODP description if you don’t like it. It is proprietary to MSN Search but it is not worth it, at least for me. […]

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Free and paid directory submission listings

Ash Nallawalla

22 May 2006

SEO

There might be others like this, but here is a great list of free and paid directories that lets you view the data from several angles. There are mini reviews of each entry.

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McAfee QuickClean

McAfee QuickClean (QC) is a simple utility that benefits your PC’s performance. QC achieves this by identifying and safely removing unused, redundant, and unwanted files, folders, shortcuts, and temporary files that accumulate over time. These days PCs come with large hard disks, typically well over 120 MB, sometimes over 200 MB. An unfortunate (or fortunate, […]

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Ben Edelman’s report on syndicated click fraud

I was privileged to meet and listen to Ben Edelman at the Affiliate Summit in Las Vegas in January 2006. His presentations are technical – where the audience needs to know what is a packet sniffer, for example. His recent report has made small waves in various online communities. He accuses Yahoo of being complicit […]

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In Game of Click and Mouse, Advertisers Come Up Empty

Leslie Walker reported in the Washington Post last month: Google has repeatedly pooh-poohed click fraud, contending that it is a minor annoyance that it has under control with automated detection technology. At a meeting with analysts two weeks ago, chief executive Eric Schmidt said click fraud “is not a material issue.” Co-founder Sergey Brin said […]

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Who wins from click fraud?

Jason Lee Miller has written an interesting article in WebProNews as a follow up to the class-action lawsuit filed by Lane’s Gifts and Collectibles in Arkansas against Google. The plaintiffs’ lawyers will apparently receive $30M! The preliminary settlement awards advertisers covered by the suit just 0.5%.

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Click Fraud Less Than Expected

The average click-fraud rate across search-advertising industries is 13.7 percent, according to Click Forensics. This is an interesting statistic and confirms my suspicion that the major PPCSEs are fairly good at keeping advertisers happy. While you wait for them to ready their free click fraud detector, you can use the free click fraud service at […]

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Entireweb not displaying free submissions

Ash Nallawalla

26 April 2006

SEO

Submissions made in May 2005 are still not showing, so it seems pointless to fill out a free submission to Entireweb. Of course, their paid service works fine on Entireweb itself, although its “partners” display such listings because they are metasearch engines and they would have picked up one’s submissions elsewhere anyhow.

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tsection.com

Ash Nallawalla

17 April 2006

SEO

Tsection.com is a curious one. It seems to take some submissions but not most — from the ones we submitted some months ago. Worth watching.

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absolutedirectory.com

Ash Nallawalla

17 April 2006

SEO

Another free submission site where February 2006 submissions have been ignored so far.

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xland.info

Ash Nallawalla

17 April 2006

SEO

Sites submitted in February have been ignored. Probably a waste of time to submit.

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