Ash Nallawalla's blog

Organic paid clicker

Ash Nallawalla

2 September 2005

Click Fraud, SEO

On the 29th, this user from rrcs-24-73-180- 122.se.biz.rr.com used an organic search result, then a paid click, then an internal click, followed by the usual pattern of paid-organic-paid-organic traversal.

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Texan clicker

Ash Nallawalla

2 September 2005

Click Fraud, SEO

Looking at an earlier visitor, this person showed a similar tendency of clicking an ad, then an inner page.

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Drilling down the AOL visitor

Ash Nallawalla

2 September 2005

Click Fraud, SEO

Drilling down the IP address of this visitor, you can see that he (they’re always “he”, right?) clicked an ad, then clicked an internal link; clicked the same ad, then clicked an internal link; clicked the ad, then three internal links. This can also be seen in the click path in the second screen shot.

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The AOL clicker

Ash Nallawalla

2 September 2005

Click Fraud, SEO

AOL is favoured by clickers because the IP address never stays the same. In one session, you could be given numerous IP addresses. This visitor searched for “arrow sheds” more than once.

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Strange click pattern

Ash Nallawalla

2 September 2005

Click Fraud, SEO

The PPC Fraud Analysis view shows recent clicks and I am showing the weekly view. I look for entries that show more than one click. Let’s look at the second entry.

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Victim of click fraud

Ash Nallawalla

2 September 2005

Click Fraud, SEO

I manage PPC accounts for myself and my employer and have done so for others in the past. I know that click fraud exists – or there are some very strange individuals out there who love to click the same PPC ads several times. I have enabled three of my sites with the free (during […]

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