Ash Nallawalla's search marketing (SEO + PPC + SMO) views and discoveries

Google AdWords testing “Related To” feature

by Ash Nallawalla October 18, 2010

I haven’t seen much discussion of this test, which was reported by TheSearchAgents back in June. Google has been placing ads that are “related” to the query, I suspect, when there isn’t enough ad inventory for the search term. I was looking for “private bank” and got ads related to “wealth management”, “term deposit” and [...]

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Innocent companies unwittingly smeared by Firefox WOT add-on

by Ash Nallawalla October 17, 2010

I installed the Web of Trust add-on for Firefox some weeks ago but I haven’t made up my mind about its usefulness. Its purpose is to allow users to rate a website in four areas: Trustworthiness Vendor reliability Privacy Child Safety

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SEO for the Android Market

by Ash Nallawalla September 18, 2010

It’s obvious that the designers of Android Market website have given no consideration for SEO. Check for yourself: Bing – site:www.android.com/market 16 results Yahoo – site:www.android.com/market 1 result Google: site:www.android.com/market 22 results Page Titles Most of the page titles are unimaginatively useless “Android Market”. The Meta Descriptions nearly all say “Browse and search for applications [...]

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Stephen Elop is the right man for Nokia

by Ash Nallawalla September 11, 2010

Nokia Corporation Stock Exchange Release September 10, 2010 at 08:30 (CET+1) Espoo, Finland -Nokia’s Board of Directors has appointed Stephen Elop President and Chief Executive Officer of Nokia as of September 21. Elop currently heads Microsoft’s Business Division. Before joining Microsoft, Elop held senior executive positions in a number of US-based public companies, including Juniper [...]

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Can’t see Google Instant?

by Ash Nallawalla September 9, 2010

Google Instant is the latest “innovation” from Google engineers. You know Google Suggest, which starts showing you search suggestions as you type – this starts showing you a SERP that changes as you type. As you can see below, until I typed the whole phrase, I got irrelevant results:

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URL for cancelling delivery of printed Yellow Pages & White Pages

by Ash Nallawalla September 5, 2010

Sensis has launched a website where you can cancel delivery of the printed Yellow Pages® and White Pages® in Australia. I am quite happy to use the iPhone apps and the online versions, so my 2010 sets lie in the shrinkwrap. Go to: https://www.directoryselect.com.au/ds/

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Telephone phishing targets TurboTax users

by Ash Nallawalla September 4, 2010

On Friday, September 3, Orange County PC User Group (ORCOPUG) member “L” took a phone call from a male who said he was from Intuit’s TurboTax. He asked if he had received an email from them concerning an error that affected 2008 and 2009 returns. Allegedly, the errors produced an erroneous calculation for pensions, Medicare [...]

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20% Discount code for Webmasterworld Pubcon 2010

by Ash Nallawalla September 4, 2010

Quote this code by 20 October 2010 to get 20% off: rc-1837415 Event URL: www.pubcon.com The registration price jumps from US$799 to $1299 on 11 September (shades of 9/11), and it gets more ridiculous on 16 October and totally absurd on-site. This is the longest-duration tech conference for digital marketers. Be there!

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