Ash Nallawalla's blog

Yellow NZ is back with a bang

Ash Nallawalla

31 October 2011

Local Search

Earlier today, Yellow (Pages) New Zealand tweeted: Have you checked out the new http://www.yellow.co.nz website? More relevant search results, a fancy new design & improved page load speed! I confess to not keeping up with the Yellow Pages scene since leaving Sensis some 18 months ago. I had mentioned Yellow NZ a couple of times […]

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Business uses for Twitter

Keith Nallawalla

18 October 2011

Twitter

When using Twitter for a business there are several possible uses. The most obvious one is for marketing. Most big companies and many smaller companies have taken to using social media sites such as Twitter and Facebook as a cheap method of promoting their products or services. For example, smaller retail stores may reveal a […]

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Does LinkedIn police its own rules?

Ash Nallawalla

24 September 2011

LinkedIn

Unlike the majority of LinkedIn users, I pay for my account and I advertise there (as do my clients), so I have a lower tolerance to lax quality control within LinkedIn. Fake Accounts I used to belong to some SEO discussion groups (inside LinkedIn) when I noticed that Halle Berry was a participant, except that […]

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Review: Social Media Judo

Ash Nallawalla

1 September 2011

Reviews

Judo is a gentle art of self defence where you use an opponent’s strength against them, instead of pitting your strength in their direction. It was my favourite sport at college. Nick White, Geoff Nelson, Chris Aarons with Dan Zehr have self-published Social Media Judo, a 167-page guide to social media for business. The book […]

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Community management pays off for Big Four banks

Ash Nallawalla

26 August 2011

Twitter

While browsing through my Tweetdeck, I couldn’t help noticing the @NAB search column nearly full of praise from customers and retweeters. Disclosure: I consulted to this division of NAB (i.e. Direct Banking, which includes social media management) until a few months ago and I am still consulting to UBank at a different location.

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Creating a Google-proof persona

A persona is a fictitious person that has certain defined attributes. In product marketing, we create personas for major groups of users who will use the product. For example, a word processor’s set of personas might include a high school student, a university student, a generic office worker, a specialist author, a manager, and so […]

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How to get started on Twitter

Ash Nallawalla

13 August 2011

Twitter

Anyone can start up a free Twitter account from http://www.twitter.com and can register from the home page. Registration is easy: the fields required for initial setup are: Your full name Your email address A password

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Only public profiles allowed on Google+

Some months ago, Google announced that there would be no more private profiles in Google. It was around the time when rumours of Google+ started leaking out in the form of Circles. Here is the wording (emphasis mine):

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When Big Brands Break — Singapore Airlines

Ash Nallawalla

19 June 2011

SEO

I work mostly with large corporate websites and know that they are managed by numerous people, all with varying degrees of knowledge and care about the big picture. Hence they break all the time. I usually choose Singapore Airlines (SQ) when travelling to Asia. Being a former frequent flyer, I don’t visit Flyertalk.com much these […]

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When big brands break – BMW Australia

Ash Nallawalla

18 June 2011

SEO

An ad for the BMW X1 caught my eye and I clicked through to BMW Australia — actually its ad landing page. The price might sound high for the US or UK, but is what we have learnt to accept as “low” in Australia for this brand. So how would you explore this site? Do […]

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Is Foursquare coming or going?

I saw a retweet of this tweet by @codelust: I don’t want to focus on the Indian tweeter, who later tweeted that he quit Facebook in 2010, but it got me thinking again about Foursquare. A few people I know who are active on Twitter and FB don’t bother with Foursquare.

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Your YouTube video speed history

Ash Nallawalla

10 June 2011

YouTube

Did you know that you could check your YouTube video speed history, comparing your ISP with other states, country and the world? In the graph below, my ISP NetSpace (now part of iiNet) is the yellow line that’s going south.

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