Ash Nallawalla's blog

Why do marketers still use the term “SEM” to refer to PPC?

Ash Nallawalla

26 January 2010

Marketing, PPC, SEO

This is a longish response to Jill Whalen’s High Rankings Advisor: SEO Q&A Out the Wazoo – Issue No. 273. The question was “… what the differences are between SEM and SEO”. See Jill’s reply in the link above (and subscribe to her excellent newsletter). Great reply Jill, about this annoyance we hear so often […]

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Microsoft Windows 7 Ultimate Upgrade

Ash Nallawalla

18 January 2010

Windows 7

Amazon.com Upgrade to Windows 7 Ultimate. Windows 7 Ultimate is the most versatile and powerful edition of Windows 7. It combines remarkable ease-of-use with the entertainment features of Home Premium and the business capabilities of (more…)

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Review: Microsoft Windows 7 Ultimate #win7

Ash Nallawalla

17 January 2010

Windows 7

By Ash Nallawalla Microsoft Windows 7 (Win7) is the latest operating system (OS) to come out of the Redmond giant software maker. It follows the less than spectacular Windows Vista, which I installed on my family computers but not on my main PC. This release is different and truly worth the wait. The executive summary […]

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Adobe CS3 has only 20 activation/deactivation cycles

Ash Nallawalla

3 January 2010

Software

I made a shocking discovery today. I was going to uninstall Adobe Web Suite Premium CS3 from my hard drive to move to another PC when I got this message upon clicking the Deactivate option: I knew there was a problem with CS3 when I had installed Windows 7. Over the years I had installed […]

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Google index cap – 1 result for “Twin towers are no more”

Some weeks ago I read Rand Fishkin’s post about Google capping its index and retiring a lot of old content. I didn’t think any further about that topic until I was writing my monthly column for APC Mag (April 2010). I was checking some search counts for some old news and found the numbers a […]

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Is professional SEO certification a state of mind?

Ash Nallawalla

2 January 2010

SEO

I liken SEO to the early days of medicine. In every forum where SEOs congregate, sooner or later someone brings up one of two topics: Is it worth my while to get SEO certification from XYZ academy? My SEO client was ripped off by some amateur posing as an SEO. The discussions usually mention: Examples […]

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Firefox hangs when loading clients1.google.com – Solutions

I found that Firefox 3.5.6 was not loading Google.com in spite of trying a few times. I noticed in the bottom left of the browser (the status bar) that it was stuck at loading clients1.google.com. This was a new subdomain to me, so a quick search brought up a Google web discussion. The initial suggestion […]

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Auschwitz sign stolen while Drowsily Manifold sleeps

Ash Nallawalla

19 December 2009

Other

It’s a sad indictment of the times when the print media can’t hire competent humans to proofread the galleys but resort to spell checkers. But sometimes, the result can be funny; sometimes it is apt. From the Melbourne, Australia Herald Sun, 19 December 2009, page 43: With my unusual Indian surname I can sympathise with […]

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Local shopping with Google QR codes

Ash Nallawalla

14 December 2009

Local Search

Following on from my previous post How to SEO for Google PlaceRank, I was delighted to read Bill Slawski’s discovery of a new patent: Machine-Readable Representation of Geographic Information, which was published two days ago. It isn’t easy to read, but head over to Bill’s post to get a human friendly rendering. (Aside: I can’t […]

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Google PlaceRank in the wild

Ash Nallawalla

8 December 2009

Local Search

Google has sent QR Code stickers to about 190,000 businesses across the US that have been tagged as a Favorite Place (they have a mobile version of their website). Favorite Places are the mobile equivalent of Place Pages (aka Google Places). Google Video explaining Favorite Places TechCrunch has quoted Google Earth VP John Hanke, “Google […]

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Reputation Trend added to Google Maps – significance to Yellow Pages publishers

Ash Nallawalla

20 October 2009

Local Search

Thanks to a post by Tom Crandall in Smallbiz Central, I was alerted to yet another addition to Google Maps Place Pages.  For certain listings that have a rating and review at Judy’s Book, a new field entitled Reputation Trend is shown, with a value of “Reputation Trend” (I presume this will eventually show an […]

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Australia is going Google – or nuts!

Deepak Ramanathan of Google Australia has blogged “Australia is going Google … along with millions of businesses around the world” in the official Google Australia blog. It’s a rosy picture – companies such as Konica Minolta, Rentokil Initial, De Bortoli etc have switched to Google Apps for their company operations. They no longer have to […]

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