Jim Boykin said that natural links always work and presented a “1000 day linking plan”:
Jim then spoke about Link Value, which includes:
Greg Hartnett from BOTW spoke about Link Building Via Directories. They are not “paid links” but are “reviews”. He described “good directories” as follows:
Traffic to directories is low volume but targeted.
Some directories will take multiple submissions from a site. CNN is mentioned 745 times in the ODP.
Are the Yahoo Directory, BOTW worth the expense? Yes. Will my site get included? Not if it fails the review.
The best directories are:
Rae Hoffman of sugarrae.com spoke about Delegating Link Development.
Rae prefers to do linking in-house than to outsource it. If you have to outsource, create a training document for their staff. It would contain material including:
Train your linkers to be traffic developers and marketers, not link developers. Give them a low-value site to begin with and observe them.
Roger Montti of martinibuster.net spoke about Alternative Link Building.
Roger has a linking team in India and one in the US. He is Bcc’d on each link request they send out, so that he can monitor their work and make suggestions.
One source is buying an ad in an emailed newsletter, if the newsletter is also archived online – you get a permanent link!
He suggested finding complementary (relevant) blogs via BOTW and other listings and then contacting the owner asking if they sold advertising (not links). Some of them don’t mention this but they might have AdSense blocks halfway down the page, so they want to make money. Good sources are ones that make no mention of PageRank, do not have ads for irrelevant websites, and offer a year-long deal.
You can try to sponsor small nonprofits, especially .org sites. YouTube videos can contain links and may send human traffic.
To find such sites, try the following searches:
Another option is to buy a neglected, under-performing site that you can improve. You could build a site for a charity in return for links, but they tend to be demanding customers because you work for free.
If your site is a software company that makes shareware, then there are numerous download sites where you can submit PAD files.