Comments on: Questioning the “Opt-In for White Pages and Opt-Out for Yellow Pages” concept http://www.netmagellan.com/questioning-the-opt-in-for-white-pages-and-opt-out-for-yellow-pages-concept-602.html Ash Nallawalla's search marketing (SEO + PPC + SMO + ORM) views and opinions from Australia Sun, 06 May 2012 14:52:51 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Ash http://www.netmagellan.com/questioning-the-opt-in-for-white-pages-and-opt-out-for-yellow-pages-concept-602.html/comment-page-1#comment-538 Ash Thu, 20 Aug 2009 19:46:28 +0000 http://www.netmagellan.com/?p=602#comment-538 The way I read that is that the company that makes Kraft pulp (and by implication the original lumber yard) does not use the entire tree for making pulp. In other words, trees are grown in plantations for harvesting and are felled for making timber and the offcuts are pulped or turned into chips. The way I read that is that the company that makes Kraft pulp (and by implication the original lumber yard) does not use the entire tree for making pulp. In other words, trees are grown in plantations for harvesting and are felled for making timber and the offcuts are pulped or turned into chips.

]]> By: SHobbs http://www.netmagellan.com/questioning-the-opt-in-for-white-pages-and-opt-out-for-yellow-pages-concept-602.html/comment-page-1#comment-536 SHobbs Thu, 20 Aug 2009 15:52:29 +0000 http://www.netmagellan.com/?p=602#comment-536 Great stuff! For more facts on the impact of YP on the environment, go to www.ypaassociation.org and click on our environmental site. We want to separate fact from fiction. Recycle those used directories! Full disclosure, I work for the Yellow Pages Association. Great stuff! For more facts on the impact of YP on the environment, go to http://www.ypaassociation.org and click on our environmental site. We want to separate fact from fiction. Recycle those used directories! Full disclosure, I work for the Yellow Pages Association.

]]> By: Joshua http://www.netmagellan.com/questioning-the-opt-in-for-white-pages-and-opt-out-for-yellow-pages-concept-602.html/comment-page-1#comment-535 Joshua Thu, 20 Aug 2009 15:33:45 +0000 http://www.netmagellan.com/?p=602#comment-535 There is definitely room for discussion and more accuracy on the facts in this debate, but the above article doesn't make sense because dried kraft pulp is from wood fiber from trees/forests. Please explain to me how that means there are no trees used to make yellow pages? Perhaps people who don't know what that is won't question but its in fact misleading. There is definitely room for discussion and more accuracy on the facts in this debate, but the above article doesn’t make sense because dried kraft pulp is from wood fiber from trees/forests. Please explain to me how that means there are no trees used to make yellow pages? Perhaps people who don’t know what that is won’t question but its in fact misleading.

]]> By: Ed Kohler http://www.netmagellan.com/questioning-the-opt-in-for-white-pages-and-opt-out-for-yellow-pages-concept-602.html/comment-page-1#comment-534 Ed Kohler Thu, 20 Aug 2009 14:29:15 +0000 http://www.netmagellan.com/?p=602#comment-534 Great points, Ash. Clearly, the arguments that apply to justifying opt-in for white pages are just as valid when applied to yellow pages. It also seems like it would be much much better for local advertisers to reach only those who've requested the books. That has much more value than paying for ads that will rot on doorsteps in the rain. Great points, Ash. Clearly, the arguments that apply to justifying opt-in for white pages are just as valid when applied to yellow pages. It also seems like it would be much much better for local advertisers to reach only those who’ve requested the books. That has much more value than paying for ads that will rot on doorsteps in the rain.

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