Ash Nallawalla's blog

Reputation Trend added to Google Maps – significance to Yellow Pages publishers

Ash Nallawalla

20 October 2009

Local Search

Thanks to a post by Tom Crandall in Smallbiz Central, I was alerted to yet another addition to Google Maps Place Pages.  For certain listings that have a rating and review at Judy’s Book, a new field entitled Reputation Trend is shown, with a value of “Reputation Trend” (I presume this will eventually show an actual number), which links to the same business on judysbook.com.

Reputation Trend in Place Pages
Reputation Trend in Place Pages

Being do-follows, Judy’s Book  might be thrilled by these links, although I don’t believe that they count for PR.

Reputation Trend links to a rating graph on judysbook.com
Reputation Trend links to a rating graph on judysbook.com

In my studies of IYP rankings, judysbook.com has never rated anywhere for organic SEO. However, they seem to have a band of loyal users who help to create user-generated content by way of reviews and ratings. This is the only site I know of that uses a reputation trend chart to plot the average rating over time.

Other Yellow Pages sites (particularly ones not chosen to power Google Place Pages) should appreciate how this differentiator has allowed Judy’s Book to get a piece of the traffic pie.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

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