Ash Nallawalla's blog

SpeedPPC 3 secret feature revealed

Ash Nallawalla

11 April 2008

PPC

I don’t know why this had to be a secret, but the RTM version of SpeedPPC3 adds support for a raft of other PPC ad networks. (For those of you in the advertising industry but who never actually use the damn technology, substitute “SEM” for “PPC” and it will make more sense).

Click to enlargeJay Stockwell’s SpeedPPC 3 now supports 11 known ad networks (I can’t call the additional eight “well-known”.):

  • ABCSearch
  • Affiliate Radar
  • Ask
  • Enhance
  • GoClick
  • Google AdWords
  • LookSmart
  • Miva
  • MSN adCenter
  • Yahoo! Search Marketing
  • Search123
  • ValidClick

Actually, SpeedPPC 3 now handles 12 or more ad networks – It will support any other service that can accept a file upload. Now there is a fourth tab marked “Custom”, which covers the minor 8 players plus any Custom ones you want to process.

For example, I created one for Sensis BidSmart and the settings were saved for future use. Such configuration details are appended at the end of the CustomOutputs.xml file. Get your copy of SpeedPPC here.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

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