Ash Nallawalla's blog

What is “Shoppable Video”?

Ash Nallawalla

29 January 2014


Michael Hill is a well-known jewellery retail brand and has had a website for a while. It has now deployed an interesting form of ecommerce known as “shoppable video”. This piqued my interest, so I took a look. (No, I have no connection with them or Brightcove in any way.) 🙂

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