Ash Nallawalla's blog

Google SERP with just 5 organic results!

Ash Nallawalla

31 October 2010

Local Search, SEO

The new Place Search by Google is causing a stir in SEO circles. I am still seeing many layouts, not just the fat one which resembles 7 organic results tagged with a balloon and their Place Pages link, with a map to the right. But I didn’t expect to see a SERP with just 5 […]

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Place Search – local search results on Google will never be the same again

Ash Nallawalla

28 October 2010

Local Search

The official Google blog has just announced the rolling out of the new-look local search results, known as Place Search. Here is an example: URL for above search: http://www.google.com.au/search?num=20&hl=en&newwindow=1&esrch=LocalMergeImpl%3A%3AExperiment&q=los+angeles+pizza&aq=f&aqi=g10&aql=&oq=&gs_rfai= The Google blog says: Today we’re introducing Place Search, a new kind of local search result that organizes the world’s information around places. We’ve clustered search […]

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US Real Estate SEO Ranking Report

23-page study of US real estate marketplaces. PDF download available.

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Local shopping with Google QR codes

Ash Nallawalla

14 December 2009

Local Search

Following on from my previous post How to SEO for Google PlaceRank, I was delighted to read Bill Slawski’s discovery of a new patent: Machine-Readable Representation of Geographic Information, which was published two days ago. It isn’t easy to read, but head over to Bill’s post to get a human friendly rendering. (Aside: I can’t […]

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Does Bing Search know Bing?

While doing my tests on Bing Local Search for IYPs, I noticed something odd. I was reading up on the Microsoft Bing onebox – the panel of eight local results and a map you get at the top of the SERP when you search for something including a place name. e.g. “Denver florist”. First, I […]

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SEO ranking of US IYPs across 274 cities

As the in-house SEO for the Aussie Yellow Pages® Online I follow the local search scene, such as it is, but I rely on the writings of North Americans for detailed analyses of US IYPs. For example, Greg Sterling. Back in 2007 he wrote Using IYPs as an SEO Strategy, where he wrote about the […]

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