Ash Nallawalla's blog

Integration between Social and SEO is great news for users.

In the old days companies would have different teams for their social and SEO work. SEO was just about getting found by users and the social team (if there even was a social team) would try and keep those people around. Now, inbound links from notable social media accounts (likes, shares, +1s etc) can “vote” […]

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SEOs vs search engines – what next?

Ash Nallawalla

16 April 2010

SEO

While reading another excellent Yahoo patent dissection by Bill Slawski (How a Search Engine May Identify Undesirable Web Pages By Analyzing Inlinks) I couldn’t help thinking about SEOs, particularly agencies. Today I also happened to read some affiliate (joint venture) promotional emails pushing a new link-building tool, but I won’t give it any exposure here […]

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SEO ranking of US IYPs across 274 cities

As the in-house SEO for the Aussie Yellow Pages® Online I follow the local search scene, such as it is, but I rely on the writings of North Americans for detailed analyses of US IYPs. For example, Greg Sterling. Back in 2007 he wrote Using IYPs as an SEO Strategy, where he wrote about the […]

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SEO Permalink for WordPress – the real deal

Ash Nallawalla

4 July 2009

SEO

I must credit my friend Prashant Karandikar tipping me off to an intriguing post entitled “Many SEO Experts Give Wrong Advice Regarding WordPress Permalinks” by Weberz-Rob. That’s a great linkbait title if you ever saw one, particularly when he began naming these well-known SEOs who gave this “bad advice”, such as: Matt Cutts Joost de […]

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SEO is getting harder

Ash Nallawalla

25 January 2009

SEO

WebProNews reports yet another Google experiment for selected users where they see a “My preferred site” link to the left of the URL in a search result. The idea is that users who are constantly choosing certain sites will prefer to see results from those sites over others that might rank above it. Users need […]

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Quality content writing – an elusive beast

Ash Nallawalla

4 May 2008

SEO

This headline made me smile and I wondered if the writer can see the irony in his post: New Indian Generation Loosing Quality?? Well in my case its true. New generation of designers and writers which is coming in the market are becoming money minded and just want MONEY with no Quality return. In last […]

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Pubcon 2007: SEO 101 – The Timeless and Classic Hits

Ash Nallawalla

31 December 2007

SEO

I am leaving for CES, so I won’t get around to writing up my notes here. So I will upload the few I did type. I seem to have deleted several good photos by mistake, including one of me with Matt Cutts and another with Bill Hartzer. 😥 The first is my own session, shared […]

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WordPress SEO Plugins

Ash Nallawalla

21 July 2007

SEO

I use a few search-engine friendly features on this blog, mainly consisting of these Plug-Ins: All-in-One SEO Pack, by uberdose. I can: place a customised Title and Description meta tag on the home page and add tags (keyphrases) to every post. Rewrite Titles Use Categories for META keywords Use Category Description as Title Use noindex […]

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