Ash Nallawalla's blog

The sun rises in the East (YAOAACF)

eMarketer cites a company that is offering a $495, 27-page report on how much money is being lost to click fraud. I think there is money to be made is by writing about the click fraud threat. Now why didn’t I think of that?

At least we agree that there is growing apathy towards CF in advertiser land.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

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