Waning interest in search engine optimization?

Ash Nallawalla

12 June 2007

SEO

I saw a comment somewhere that SEO is no longer a hot topic – I cannot remember exactly where I saw it but it was a red rag to a bull.

Google Trends

I did a check on Google Trends to see whether the number of searches for SEO were increasing or decreasing (for both spellings – is/iz). For fun I also checked “affiliate marketing”. The red line is “search engine optimization” with an “iz” spelling, yellow is “search engine optimisation” with an “is” spelling – both are decreasing. The blue line is AM and it shows a small increase.

Well, I’ll be damned. You have to discount the fact that many of these searches would be SEO firms checking their own rankings, but some would be the searches of others. What could be the reason for this diminished interest? Comments?

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

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