Who is behind that web site?

Ash Nallawalla

13 November 2006

SEO

There was a famous cartoon in the New Yorker Magazine with a caption, “On the Internet nobody knows that you are a dog.” These days anyone with a bit of talent can get free or $1.99 hosting and put up an impressive web site. If the site causes someone to think that it is a substantial company, whose fault is it if something goes wrong?

Similarly, in the click fraud detection service area, companies need to check who is behind the companies that see your click data. Where does the data sit, who has access to it and is it secure? I don’t mean to suggest that the proverbial entrepreneur-in-a-garage is evil. Far from it, given that companies such as Google and HP started in garages. You cannot really find out if organised crime is behind such a company – organised crime is already alleged to be behind some click fraud. Would your click data be valuable to a competitor? Think about it.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

Related Posts

Celebrating Captain Phirozshah Byramji Bharucha, DSO

Ash Nallawalla

25 February 2019

SEO

Feel free to share...FacebookTwitterRedditStumbleUponLinkedinemailOn Facebook I read the following post: “Col. Phirozshah Byramji Bharucha, who led the 14th Ferozepur Sikh regiment in the grueling hard fought key Battle of Gallipoli during World War I in 1915. While the 1981 Mel Gibson movie “Gallipoli” glorified the heroics of the Australian battalions during the Gallipoli campaign, the […]

Read More

SEO Implications of Google Ads’ New Exact Match

Ash Nallawalla

4 December 2018

PPC, SEO

Feel free to share...FacebookTwitterRedditStumbleUponLinkedinemailBrad Geddes has published an excellent post entitled “Exact match is no longer exact match – are you managing the changes correctly?” Although it is about PPC, can SEOs learn from it? It is a timely reminder for those of us in SEO and content writing to be aware of Search Intent versus Keyword […]

Read More

Older Posts