Ash Nallawalla's blog

Who is behind that web site?

Ash Nallawalla

13 November 2006


There was a famous cartoon in the New Yorker Magazine with a caption, “On the Internet nobody knows that you are a dog.” These days anyone with a bit of talent can get free or $1.99 hosting and put up an impressive web site. If the site causes someone to think that it is a substantial company, whose fault is it if something goes wrong?

Similarly, in the click fraud detection service area, companies need to check who is behind the companies that see your click data. Where does the data sit, who has access to it and is it secure? I don’t mean to suggest that the proverbial entrepreneur-in-a-garage is evil. Far from it, given that companies such as Google and HP started in garages. You cannot really find out if organised crime is behind such a company – organised crime is already alleged to be behind some click fraud. Would your click data be valuable to a competitor? Think about it.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

Related Posts

President Obama’s pages archived

Ash Nallawalla

22 January 2017

Other, SEO

Feel free to share...After Mr Donald Trump became the president at noon today (USA EST), many reported that the website removed references to Climate Change and LGBT. That isn’t entirely accurate. The website up to that point has been archived and can be found at The LGBT URL was but it redirects […]

Read More

Coding Australian 13 and 1300 “tel:” numbers – 404 errors

Feel free to share...Australia has six- and ten-digit local numbers that begin with 13 and 1300 respectively. The 13 xx xx numbers connect you to a local number in your city so it is a local call. The 1300 xxx xxx number is similar but is usually a single destination for the price of a […]

Read More

Older Posts