Yet another click fraud lawsuit (YACFL)

Why am I not surprised to read about yet another click fraud lawsuit?

This eweek article mentions a proposed class action against Google by one Samuel Lasoff. He seems to be an advertiser but the article talks about aggrieved publishers:

“and accuses Google of exposing publishers to click fraud following a breach of contract,”

I can’t find the original filing in the PA courthouse (what a quaint, 1990s web site!) so I can’t tell if he is a publisher or advertiser. He certainly appears to be an affiliate, so I suspect he had Adwords pointing to his sites.

Let’s see what happens.

Ash Nallawalla

Search strategist experienced in large, complex websites. Ash's Google+ profile

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