41% of mobile internet users are looking for information on products and services

Ash Nallawalla

20 August 2009


My colleague Wayne Aspland has written a concise summary of the 34-page Sensis® e-Business Report, which was just released. Read his post, entitled Sensis® e-Business Report: Half of Australia’s young adults have used the mobile Internet.

Here are some insights from the report:

  • 97 per cent computer ownership level for small businesses and 98 per cent ownership for medium businesses
  • 63 percent of SMEs own notebooks
  • Over a quarter of all Australians over the age of 14 have now accessed the mobile internet.
  • 41% of mobile internet users are looking for information on products and services, making it the number one mobile activity. And number three, at 36%, is looking for suppliers of products or services.

The last point is very interesting for Yellow Pages® advertisers, particularly when you see the factoid in Wayne’s post that mobile usage almost tripled in one year.


Ash Nallawalla

Search strategist experienced in large, complex websites. SEO consultant.

Related Posts

20% Discount code for Webmasterworld Pubcon 2010

Feel free to share...FacebookTwitterRedditStumbleUponLinkedinemailQuote this code by 20 October 2010 to get 20% off: rc-1837415 Event URL: www.pubcon.com Loading... Loading... The registration price jumps from US$799 to $1299 on 11 September (shades of 9/11), and it gets more ridiculous on 16 October and totally absurd on-site. This is the longest-duration tech conference for digital marketers. […]

Read More

Survey for global SME/SMB owners

Feel free to share...FacebookTwitterRedditStumbleUponLinkedinemail(This survey has now closed) Loading... Feel free to share...FacebookTwitterRedditStumbleUponLinkedinemail Loading...

Read More

1 Comment

  • Wayne Aspland on 20 August 2009

    Thanks for the reference Ash. As nice as it would be, I can’t claim credit for this. Christena Singh does all the hard yards. But I did find the mobile results fascinating, with a really high percentage of Australians (almost half of all 20 – 29 year olds) surfing from their mobiles. And, on top of the real focus they have on commercial activities, like searching for products and suppliers and m-commerce, this audience is doing a lot of social networking and using rich media and aps like video, TV and QR Codes as well.

Comments are closed

Older Posts