Many affiliate marketers use Google AdWords to get traffic to their pages. Some indulge in arbitrage, where a cheap PPC click brings traffic that might click an AdSense ad on the landing page that delivers a greater payout per click.
A recent post in the Inside AdWords blog brings bad news to some affiliates and others who fall in these categories. They will be awarded low Quality Scores if they have:
It would be interesting to know if such sites can be determined algorithmically. How can a human determine that a site has a “sole purpose” and no more?
Google is getting serious about quality and this should silence some sceptics who say that Google doesn’t mind who clicks an ad on any site — The following types of sites will no longer quality for cheap clicks:
I don’t know what is meant by a “frequent ad” — do they show ads frequently? Where? Again, this list is bound to include some advertisers who don’t see themselves as dodgy.