Category: Reputation Management

Starbucks India doesn’t get social media

Reading Time: 2 minutes

Armaan Kapur is a 21-yo writer in New Delhi who did something that many middle-class Indians do — try to go to Starbucks India (Link to Facebook page) in Connaught Place, New Delhi. In Australia, you don’t normally admit that you drink that brand of coffee, and most of their outlets were closed down (Link to an ABC article) in 2008. So what went wrong?

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