Clickprints on the Web

Ash Nallawalla

25 September 2006

SEO

Wharton professor Balaji Padmanabhan and Yinghui Yang, a professor at the Graduate School of Management at the University of California, Davis have published a paper entitled, “Clickprints on the Web: Are There Signatures in Web Browsing Data?” They reveal how it is possible to identify unique users based merely on their browsing behaviour.

These professors are on the right track, but they are looking at finding click patterns of individuals more so than finding suspicious click behaviour. This could be useful for “confirming” that a single user at a multi-user IP address is generating invalid clicks.

Ash Nallawalla

Search strategist experienced in large, complex websites. SEO consultant.

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