Forget Click Fraud, Fix Technical Money Loss

Ash Nallawalla

3 December 2005

Click Fraud, SEO

IncrediBill makes an insightful post about the “hysteria” of click fraud and that it is a “dead horse”. Be that as it may, he challenges the PPCSEs to fix technical issues such as:

1. Advertiser’s site goes offline, so the clicks go nowhere.

2. A network issue leads to dead clicks

3. Accidental ad clicks

Check out his post.

Ash Nallawalla

Search strategist experienced in large, complex websites. SEO consultant.

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1 Comment

  • Click Fraud Survey & Discussion Board on 12 December 2005

    Let’s end click fraud. I’m conducting a survey on my blog that can help make click fraud more transparent. I put a link to your blog and I’d appreciate if you could reciprocate. And take the survey! Thanks much, M

    http://clickfraudsurvey.blogspot.com/

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