Google offers SEO services

Ash Nallawalla

17 March 2008

SEO

Would you believe Google:

scientifically optimizes existing client sites to create new, dynamic, crawler-friendly sites highlighting brand, nonbrand and long-tail keywords. Our experts methodically optimize copy and content for each page to boost page rankings.

It is true, in a roundabout way. Google now owns DoubleClick, whose Performics service delivers SEO services. Danny Sullivan has written an open letter to Google urging the latter to divest itself of Performics, owing to a conflict of service.

At the moment I’d hate to be a Performics customer if my rankings were below my expectations. I can just imagine the following fictitious conversation:

Customer: You are Google, so why isn’t my site ranking #1 for all my keywords? Don’t you know how to optimise for Google?

Performics: Sir, we are now owned by Google but we cannot influence search results to favour our own clients. We have delivered the best-practice SEO to your one-page website, which is about debt consolidation. That is a very competitive niche.

Customer: So what can you do to get me to #1 for “debt consolidation”?

Performics: Sir, Google’s Guidelines for Webmasters tells you not to use an SEO service that guarantees a top ranking. We can build some more pages, align existing content to search queries, and get you some more quality links, but we can’t guarantee a #1 ranking.

Customer: Why not?

Performics: Matt Cutts.

and so on.

Fortunately, Google has responded to Danny’s concerns. Read his open letter to get the rest of the picture.

Ash Nallawalla

Search strategist experienced in large, complex websites. SEO consultant.

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