Informal Click Fraud (aka Click Fraud as tip jar)

Ash Nallawalla

8 November 2005

Click Fraud, SEO

The blog writer at FrozenNorth.org has posed an interesting variant of click fraud, which he describes as an electronic tip jar. Before AdSense, some web sites used to encourage visitors to click the ads and visit the advertisers but as this contravenes the AdSense ToS, a publisher cannot openly encourage clicks. I don’t see such use of AdSense as being any more of a tip jar than, say, its use on any other publisher page.

Ash Nallawalla

Search strategist experienced in large, complex websites. SEO consultant.

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1 Comment

  • IncrediBILL on 6 December 2005

    Never considered AdSense a ‘tip jar’ and that’s an interesting idea but a rather dangerous concept to start circulating around IMO as it could poison the advertising well if it catches on.

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