Use Sᴍᴀʟʟ Cᴀᴘs in your LinkedIn profile name

Ash Nallawalla

30 December 2016

Ash, LinkedIn

While looking up a former NAB colleague in Google, I noticed that his name showed up as follows:

Gerd's profile in Google
Gerd Schenkel’s profile in the Google SERP

Whereas, mine looks like anyone else’s:

Ash's LI entry
Ash Nallawalla’s LI profile in Google

I went to my LinkedIn profile and could not find an edit option to change the font. “No worries”, I thought, and fired up Microsoft Word and rendered my name in Small Caps. However, when I tried to copy-paste it into LinkedIn, the font change made no impact.


While you might have other solutions, I found a convenient tool at Click the image below to go to it.

small caps tool
Sᴍᴀʟʟ Cᴀᴘs tool

Write your name in the upper box and it will appear in Sᴍᴀʟʟ Cᴀᴘs in the lower box. You can’t select just the name or surname, so do it in two passes.


Go back to LinkedIn and edit your profile.

Editing name in LI
Paste the small caps text in LI

Save it and wait for Google to index it.


You can also do this for your byline – “Digital Strategist” in my case. You could do the same in other social media platforms if they allow it. On Facebook, I could not edit my name and the error says that you can’t mix alphabets – strange error. This WordPress article’s headline has mucked up the last letter of “Sᴍᴀʟʟ CᴀᴘS” even though it was pasted from the tool.


Ash Nallawalla

Search strategist experienced in large, complex websites. SEO consultant.

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1 Comment

  • Keith on 4 January 2017

    One of my friends who has a German last name recently had to remove a character from his name and substitute English alternative. This might relate to the Facebook issue you are having where it only allows default English character set.

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