Cheap Windows 7 Pricing Announced

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Microsoft and Amazon have announced cheap pricing for Windows 7 Pre-Orders placed before July 11. The Upgrade price for Windows 7 Home Premium is US$49.99. The pricing at Amazon is as follows:

  • Home Premium = $49.99 Upg; $199.99 Full
  • Pro = $99.99 Upg; $299.99 Full
  • Ultimate = $219.99 Upg; $319.99 Full

Click here or the button on the right to go to Amazon.

Watch this video of my friend Brandon LeBlanc interviewing Brad Brooks, Corporate VP for Windows Consumer about this release (It would not embed properly in WordPress):

Announcing the Windows 7 Upgrade Option Program & Windows 7 Pricing

(Transcript here.)

Win7 Home Premium Win7 Pro Win7 Ultimate

Why Indiya?

Reading Time: < 1 minute

Air India logo
I cannot see this changing anytime soon. I think from its inception, Air India’s transliteration in Devanagari has always been एअर इंडिया – see the logo. Air India’s website could have been such a rich archive of old photographs, but it’s under construction and slow to load. I could not find old photographs that showed the first instance of Hindi logos.
Surely, if India had a Y sound in it, it would have been spelt as Indiya. So who was the bright spark in the Tata empire who allowed this? I expected more from Parsis, who are generally well-versed in English.
Moreover, why does the single-syllable English word “air” become two syllables “eh- uhr” in Devanagari? If anyone at Air India cares, the transliteration should be:

र इंडिआ

Try reading it aloud. That’s how we say it in English.
In the early days of Indian Airlines, the transliteration took a different flight path:

इनडियन एयरलाइन्स

That looks like Indiyan Aiyerlines.

(Image courtesy Air India)

It Gets Worse

IndianOil logo
Other companies have caught this ailment. Take IndianOil for example. Its logo uses Devanagari. I would back-transliterate it as “Indiyan Oyal” Why not:

इंडिअन ऑईल

 logo

Baink of Indiya?

Let’s look at one more example, where my dad kept his money for many years – the Bank of India. Yes, you guessed right – another Indiya. The transliteration of “bank” differs between Hindi and Marathi when it comes to banks in general. The one seen here is the Hindi one, which reads “baink”. The transliteration plugin here is broken, so I can’t show how it looks in Marathi, but here’s the logo of the Bank of Maharashtra/Maharashtra Bank (they can’t make up their mind).
Bank of Maharashtra logo

Errors in official guidelines – ICAI Guidelines

Reading Time: 4 minutes

How many English errors can you cram into a single document? Ask the ICAI. I saw a post that asked for a technical interpretation of the following document:
GUIDELINES FOR PERMITTING THE CHARTERED ACCOUNTANTS/FIRMS OF CHARTERED ACCOUNTANTS TO POST THEIR PARTICULARS AT WEBSITE
For what it’s worth, it is refreshing to contrast these guidelines with the UK counterpart – see Section 250, which have a more commonsense approach.
Let’s pick some holes in this document, not to disparage the authors but as examples or poor English.

Articles

The misuse of articles (a, an, the) is apparent in the following sentences:

The Council at its meeting held in January, 2001 approved the detailed guidelinesfor posting the particulars on Website

The main problem above is “on Website”. This isn’t Hindi, so it should be “on their website”. The other problem is “approved the detailed guidelines”, where “the detailed” begs the question, “Were there some other, less detailed guidelines?” – I believe the following would convey the same meaning:

The Council at its meeting held in January 2001 approved guidelines for members’ websites.

Another one:

1. The Chartered Accountants and/or Chartered Accountants’ Firms

Let’s ignore the fact that the writer can’t decide whether “Firms” needs an initial capital or not, so both versions are used in the document.
It might have been better to say:

Chartered Accountants in sole practice or in partnerships…

Confusion

The following text is simply confusing:

(8) Display of Passport size photograph is permitted.

Is that a photograph the size of a passport, or the size of a photo that you would submit with a passport application? Should they give the dimensions in millimetres?
The writers don’t seem to know that PC monitors can have different resolutions, e.g. 1024×768 pixels, 1280×1024 etc, so the dimension of an image should be specified in pixels.
Thankfully, the following text was removed:

Except the neither link to nor information about any other Website is permitted.

We’ll never know what the author intended to convey.
And now for the technical mess of a paragraph that led me to this topic:

3.The Chartered Accountants and/or Chartered Accountants’ Firms would ensure that their Websites are run on a “pull” model and not a “push” model of the technology to ensure that any person who wishes to locate the Chartered Accountants or Chartered Accountants’ firms would only have access to the information and the information should be provided only on the basis of specific “pull” request.

I’d love to meet the person who can explain the above. Let’s try to second-guess the writer here:

  • If a user searches within Google and finds a member’s website, is that a “pull request”?
  • What is meant by “to ensure that any person who wishes to locate the Chartered Accountants or Chartered Accountants’ firms would only have access to the information”? As opposed to what?
  • Are they saying that if you went to a member website, it would be completely blank except for some search box and you would have to ask a series of questions, e.g.
    • What services do you offer? (Is that the pull?)
    • Where are you located?
    • Do you have any passport-sized photos of yourselves?

Another equally baffling paragraph:

4.The Chartered Accountants and/or Chartered Accountants’ Firms should ensure that none of the information contained in the Website be circulated on their own or through E.mail or by any other mode or technique except on a specific “pull” request.

What does “circulated on their own” mean? Do we see words flying through the air of their own accord? If they meant to say, “Do not spam or solicit for work through email”, they should have said that.
In earlier paragraphs, the members were subjected to the tortuous either/or clause “The Chartered Accountants and/or Chartered Accountants’ Firms” but now firms seem exempt from the following rule:

5.The Chartered Accountants would also not issue any circular or any other advertisement or any other material of any kind whatsoever by virtue of which they solicit people to visit their Website.

Whose logo are they referring to in the sentence below?

7) Since Chartered Accountants in practice/firms of Chartered Accountants are not permitted to use logo with effect from 1st July, 1998, they cannot use logo on Website also.

More Hindi English here. You need an article before “logo” but in this case you need to mention a specific logo. You do not end a sentence with “also”, except when speaking Indian English at the bus stop. I think they mean that a member cannot display the logo of the ICAI. Surely they can display their own logo?
Another common Indian English error:

9) The members may include articles, professional information, professional updation and other matters of larger importance or of professional interest.

Updation? Which dictionary contains that word? What is wrong with using the word “update”? Sadly, ill-educated Indians have absorbed that word en masse and it can be seen in the Indian English Dictionary. But of course – the venerable Times of India uses this abomination, so what hope is there for the common man?
Again, there was no need to begin the paragraph with “The”. Simply “Members may” would suffice. Several other paragraphs can dispense with the definite article at the beginning of sentences.
Another horror of a paragraph:

11) The chat rooms can be provided which permit chatting amongst members of the ICAI and between Firms and its clients. The confidentiality protocol would have to be observed.

Why not say:

Chat rooms are permitted, provided that client confidentiality is maintained.

My oh my:

13) The listing on suitable search engine should be permitted. However, the field of search should be restricted only to the field of “Chartered Accountants” or “CA” or “Indian CA”, “Indian CPA”, “Indian Chartered Accountant” or any permutation or combination related thereto.

Is the wise Council of the ICAI suggesting that end users such as myself can only use Google to search for the above words if my objective is to find a long-suffering Indian CA? I recommend that they learn more about search engines before writing these gems.

Upto

23) The Website should mention the date upto which it is updated

Only in India do they join the words “up to”. Clue: this isn’t “unto”. Keep the words apart.
The guidelines have many more errors, but I’ll leave it at that.

Review: Brother MFC-235C Printer

Reading Time: 2 minutes

I prefer to use a product for a while before writing a review — my Brother MFC-235C is over six months old, but it’s still on the store shelves. As it wasn’t supplied by Brother PR but paid for from my own pocket, I was in no hurry to write it up.

My previous printer was an HP OfficeJet that was bought in 2000 and it was showing no signs of dying. However, it was incompatible with Windows Vista and therefore would be unusable with Windows 7, which I hope to use. Its third cartridge in nine years (I am a light printer user at home) was about to run out and would probably cost more than a new inkjet. When I bought my new desktop PC, I realised that one doesn’t get a printer port anymore unless you specify it as an add-on card. That was enough for me to rush back to the mall and buy a Brother this time.

Why Brother? I had bought my wife a cheap Brother HL-2040 laser printer last year to go with her Vista notebook and was comfortable with its performance to break my 20-year “habit” of buying only HP scanners and printers. That printer is now in the kids’ study while my wife has an HP inkjet which I might review some day.

Brother MFC-235C

The multi-function centre (MFC) has six main functions:

  • Colour inkjet printer
  • Colour copier
  • B&W fax send/receive
  • PC fax
  • Scanner
  • Pictbridge camera printing

In Use

Setting up the device was the usual procedure – get rid of the packaging, load the starter ink cartridges, then install the software before connecting your PC to the device. I liked one feature – being able to set the fax to manual, so that I didn’t accept spam faxes. I keep forgetting to set it, so I get one or two each month.

The printer takes four individual colour cartridges – Black LC37BK, Yellow LC37Y, Cyan LC37C, and Magenta LC37M – a welcome change from some of my earlier HP printers where running out of a single colour caused you to replace the single colour cartridge.

The software is MFL-Pro Suite. You can optionally install scanning and OCR software for either Windows 2000/XP/Vista or Macintosh OSX 10.2.4 or higher. The scanner resolution is only 600×2400 dpi, so don’t plan on archiving your family photos with this feature. (Other Brother models have better scanning resolution).

You can add an external answering machine or a telephone. This means you only need one telephone socket at the wall; one wire from this socket to the device and one more wire to the telephone. The LCD panel and buttons enable you to customise the device.

This is not the time to discover (as I did) that the device does not come with a USB cable – typical these days. I borrowed one from the family and it took them days to figure out why they could not print. :lol:

So how does it perform? Not much to say, in fact – it just works. Clean printouts, acceptable scans, good fax send/receive. No paper jams so far. I’m quite happy to recommend it.

Details: http://tr.im/mfc235c

Google Openly Profiles SEOs As Criminals – Says Lisa Barone

Reading Time: 3 minutes

I like Lisa Barone’s writings. I even followed her on Twitter until she started tweeting about the RedSox. Unfollow :sad:

I’m disappointed I didn’t go to SMX Advanced, where a few major announcements were made and where Matt Cutts apparently was “openly stating that Google profiles SEOs like common criminals.”

At this point you should read Lisa’s post and all the comments below. With a headline like that, I certainly took notice. It would seem that well-known SEOs are on Matt’s personal radar for special treatment.  She cites Michael Gray, better known as graywolf.

During a lunch conversation and follow up email conversation with Matt, Michael received some advice on things to change on Viral Conversation to help them “match” what Google suggests. One “recommendation” obviously being hinted at was to make sure bloggers used a nofollow on all links to rid any sense of paid link impropriety. In session, Michael asked why he had to place a nofollow when he gets free links but Google does not.That’s when Matt started talking about SEOs as being “high risk” and “people who do things deliberately for links”.
Fact: Viral Conversations faced more scrutiny because Michael is an SEO. Michael and his sites are profiled the same way a black kid is when he’s out too late and the convenience store on the corner gets robbed. Make no mistake, the way Google handles your site is both site-specific and SEO-specific. And they do hold grudges.

See also an older post by Michael:

He wrote:

Why does this matter, I run a website ViralConversations.com the purpose of the website is to put free gifts in the hands of bloggers, the exact same way Google did with the android phone, yet I have had to modify my FAQ to tell all bloggers to use nofollow on all links or risk a google penalty, while Google gets to corrupt cell phone searches with impunity.

How does this show that Google is profiling SEO’s and not the rest of the blogging world? How else can you explain high profile A-List bloggers like Robert Scoble and Sarah Lacy accepting free all expense paid trips to Isreal and not getting penalized? How can Guy Kawasaki get “loaned” one, two, three cars in three years and still be within Google’s guidelines .

What’s my take on all these examples? I learnt a new, apt expression from one of the comments – “conference circuit SEOs” – which sounds more like a liability than an asset. I have only been to Webmasterworld conferences, so I have not met some of these conference circuit SEOs. Matt Cutts wouldn’t give me his email address when I asked him a couple of years ago, so I guess he isn’t going to write to me anytime soon. :smile:

I don’t have any hard-core affiliate marketing websites, other than a handful that have survived the Google algo pogroms of the past five years. I don’t covet PR and I have never bought a link. I don’t sell links. I certainly review products here and link to the vendors, but I have written reviews for over 20 years and am not changing anything. I doubt if Matt will ever visit my sites, let alone tell me what to change.

There’s no denying that some SEOs do test the envelope and are bound to attract attention. If I were Matt I would be tempted to look at the sites of expert SEOs a little closer if only to see what tricks were being used to bypass the algo. I sometimes check the customer sites of SEO companies to discover where they get their backlinks, but if I were Matt, why would I not hand-edit a site if it was misbehaving? He often uses the word “intent” to refer to activity that attracts a penalty.

As for the well-known tech review sites and A-List bloggers, they have a large enough audience to not need SEO or even Google traffic for survival. Their intent could be simply commercial quid pro quo, which is nobody else’s business.

What’s your view? Please comment.

Tr.im your brand

Reading Time: < 1 minute

By now you might be aware of name-checking services such as Knowem, Name Check or User Name Check, which will check whether your username/tag/brand has been taken at 120 or more sites. They can also, for a fee, register your tag/brand at those sites.

But have you considered the URL shortening sites that have become popular owing to Twitter? Have you checked your brand name there to see where it leads? Try the following (at your risk):

Companies that have grabbed their brand include:

So the message is clear. Go to all the URL shortening services and grab your brand name, even if it is very long. Point it to your home page or some permanent URL. I mentioned tr.im partly because it displays click stats for your URLs (hence worth getting a free account) and partly because it seems to have a few brand names available while the older URL-shortening sites don’t.

You can also grab keywords (don’t bother looking for “seo”) relevant to your business or your resume. I grabbed some for my resume, hoping I won’t need them in a hurry:

  • http://tr.im/seocv
  • http://bit.ly/seocv
  • http://tinyurl.com/seocv
  • http://snipurl.com/seocv

Some of these sites give you usage stats:

I didn’t list the sites that don’t offer an alias option. Is.gd has a workaround – you place a slash at the end of the short URL followed by your label, but it’s not pretty or memorable. Example:

Mastodon