The first of three books in a series named Tapping Organic Leads for Profit is now on Amazon, both in paperback and Kindle formats. It took me three years to work on a manuscript, but early feedback suggested that it was best split into three books to target three audiences. These are books that “needed to be written”, even if the audience might not care to read them. I hope I am proven wrong.
The basic premise of the book set is that the SEO operatives at the coal face often do not get the full backing their role requires. This arises from a lack of appreciation that SEO can bring in 30-60% of a typical ecommerce, and that the best SEO does not happen if the managers appoint some random person in that role. Or worse, they go for the cheapest quote they can find.
Please visit the book site for more details: Accidental SEO Manager