Category: SEO

Submitting WordPress Site to HSTS Preload List

Reading Time: < 1 minute

If you run a website, it will be more secure if you enable HSTS Preload correctly and submit it to a Google property known as https://hstspreload.org/. I tried some plugins, but they added validation errors. I prefer not using a plugin if there’s another way to solve the problem. This is the quickest method, so give it a try if you tried the above test/submission and your domain failed.

Netmagellan (this site) fails the HSTS Preload test.
Netmagellan (this site) fails the HSTS Preload test.

Edit the .htaccess File

Two entries are required in this file that lives in your website’s root folder. I added them after the # END WordPress line. The first entry adds the HSTS header. The next entry makes an HTTP request redirect HTTPS before anything else.

Header set Strict-Transport-Security "max-age=31536000; includeSubDomains; preload"

#Redirection code starts

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

#Redirection code Ends

Check the Site Again

That was a successful submission.

Successful submission of this website.
Successful submission of this website.

Example of Nationality Schema

Reading Time: < 1 minute

I am trying to get a Knowledge Panel for my name, but that’s another story. One suggested factor that helps this goal is having structured data tags, as documented at archive.org. The specific schema Type is Person. There are many published examples of this Type, but I could not find anything useful for adding the nationality of the person.

Example of Nationality Schema

    "nationality": {
        "@type": "Country",
        "name": "Australia",
        "sameAs": "https://en.wikipedia.org/wiki/Australia"
    },

Example of alumniOf Schema

I saw others showing the name of the institution against alumniOf, but this property does not take a textual value directly. This is how it should be done.

"alumniOf": {
    "@type": "OrganizationRole",
    "alumniOf": {
        "@type": "CollegeOrUniversity",
        "name": "Deakin University",
    },
    "startDate": "1997"
},

Take a look at the tags on my other page About Ash Nallawalla using the tool at ClassyScySchema.org.

List of 90+ SEO Podcasts – 2024

Jason Barnard's podcast
Reading Time: 3 minutes

SEO and Marketing Podcasts

 

SEO No Comments

Reading Time: 2 minutes

Full disclosure: I have a motive in compiling this list of SEO podcasts. It’s a handy reference for me, as I have published my book, featured here: https://accidentalseomanager.com. I hope they will consider interviewing me if that suits their model.

Now, for the list, starting with the ones that have interviewed me:

Ash being interviewed by David Bain
Ash being interviewed by David Bain
  1. SEO in 2024 – David Bain
    https://majestic.com/seo-in-2024/additional-insights
  2. The SEO Stakeholder Podcast – Andrew Shotland
    (what happened to it?)
  3. Talks with SEOs – Austine Esezobor
    https://www.democratizingseo.com/talks-with-seos/ash-nallawalla/
  4. Search Engine Stuff with Mike Grehan
    https://www.youtube.com/@mikegrehan-ses/videos
  5. Suds & Search – Mark Bealin
    https://searchlabdigital.com/suds-and-search/
  6. Digital Marketing with Bill Hartzer
    https://www.billhartzer.com/category/podcast/
  7. Old Guard vs New Blood – Majestic.com and Dixon Jones
    https://majestic.com/webinars
  8. Webcology – Jim Hedger and Kristine Schachinger (was Dave Davies)
    https://wmr.fm/audio/8089
  9. The SEO Leadership Podcast – Graham Bargeron
    https://www.seoleadership.fm/author/seoleadership_eu16rf/
  10. Kalicube Tuesdays – Jason Barnard
    https://kalicubetuesdays.com/
  11. The Jim and Ann Show
    (what happened to it?)

Other podcasts that are yet to interview me:

  1. Optimize Weekly Podcast with Nate Matherson
    https://www.positional.com/podcast
  2. The Simple and Smart SEO Show – Crystal Waddell
    https://www.simpleandsmartseo.com/
  3. How to Sell an Agency with Mat Bennett
    https://podcasters.spotify.com/pod/show/howtosellanagency
  4. Strategy-Led Podcasts with Ben Fitzpatrick
    https://strategyledpodcast.com/
  5. SEO Podcast by #SEOSLY
    https://seosly.com/podcast/
  6. Endless Coffee Cup with Mike Bailey
    https://www.sitelogicmarketing.com/category/podcast/
  7. SEO Pioneers – Shelley Walsh
    https://shelleywalsh.com/pioneers/
  8. How the F*ck SEO Podcast
    https://www.thefxck.com/best-seo-podcasts
  9. Dreading Sundays
    https://www.danielkcheung.com.au/dreading-sundays/
  10. SEO for Bloggers
    https://tophatrank.com/blog/category/seo-resources-for-bloggers/
  11. The Knowledge Panel Show – Dixon Jones
    https://inlinks.net/p/the-knowledge-panel-show/
  12. Not Another Marketing Podcast – Jon Tromans
    https://www.jtid.co.uk/podcasts/
  13. Adrijana Vujadin’s Podcast
    https://www.youtube.com/channel/UCbKbjnCR34Jbbb01icSqQdA
  14. Paul Andre de Vera – SEO Video Show
    http://youtube.seo.video
  15. The Jason Hennessey Podcast
    https://www.jasonhennessey.com/podcast/
  16. Yoast SEO Podcast
    https://yoast.com/podcast/
  17. Search with Candour – Mark Williams-Cook and Jack Chambers
    https://withcandour.co.uk/blog/category/podcast
  18. SEO.co Podcast – Timothy Carter
    https://podcasts.apple.com/us/podcast/seo-podcast-seo-co-search-engine-optimization-podcast/id1491816315
  19. Women in Tech SEO – Sarah McDowell & Areej AbuAli
    https://www.womenintechseo.com/podcast/
  20. Voices of Search – Will Critchlow
    https://voicesofsearch.com/episodes/
  21. The SEO Mindset Podcast – Tazmin Suleman and Sarah McDowell
    https://theseomindset.co.uk/
  22. Search Engine Journal Show
    https://www.searchenginejournal.com/category/search-engine-journal-show/
  23. SEO 101 – Ross Dunn
    https://wmr.fm/audio/7953
  24. Voices of Search – Benjamin Shapiro and Jordan Koene
    https://voicesofsearch.com/
  25. The Business of Digital – Mat Siltala and Dave Rohrer
    https://www.businessof.digital/series/tbod/
  26. WorkinSEO Podcast – Isaline Muelhauser
    https://workinseo.com/podcast
  27. Inbound4Cast – Jerrel Arkes
    https://inbound4cast.com/en/all-full-episodes/
  28. Marketing O’Clock – Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Mark Saltarelli
    https://marketingoclock.com/
  29. Edge of the Web – Erin Sparks
    https://edgeofthewebradio.com/
  30. The Recipe for SEO Success Show – Kate Toon
    https://therecipeforseosuccess.libsyn.com/podcast
  31. Startup SEO with Fab – Fabrizio Ballarini
    https://pechnet.com/podcast/
  32. Marketing Scoop – Laura Morelli
    https://www.semrush.com/podcast/
  33. Marketing Speak – Stephan Spencer
    https://www.marketingspeak.com/podcasts/
  34. Duct Tape Marketing Podcast – John Jantsch
    https://ducttapemarketing.com/about/duct-tape-marketing-podcast/
  35. In Search SEO – Mordy Oberstein and David Bain
    https://www.rankranger.com/blog/podcasts
  36. SEO Rant – Mordy Oberstein
    https://www.theseorant.com/
  37. The SEO Show – Michael Costin and Arthur Fabik
    https://theseoshow.co/
  38. Contrarian Marketing – Kevin Indig and Eli Schwartz
    https://www.contrarianmarketingpodcast.com/
  39. Digital Marketing Podcast – Craig Campbell
    https://www.craigcampbellseo.com/digital-marketing-podcast/
  40. Cashing in on Content Marketing – Amanda Milligan
    https://info.frac.tl/content-marketing-roi-podcast
  41. Marketing Over Coffee – John Wall and Christopher Penn
    https://www.marketingovercoffee.com/category/podcast/
  42. Everyone Hates Marketers – Louis Grenier
    https://www.everyonehatesmarketers.com/podcast
  43. Crawling Mondays – Aleyda Solis
    https://www.aleydasolis.com/en/crawling-mondays-videos/
  44. Azeem Digital Asks – Azeem Ahmed
    https://iamazeemdigital.com/podcast-azeem-digital-asks/
  45. Local Search Tuesdays – Greg Gifford
    https://searchlabdigital.com/local-search-tuesdays/
  46. Rankable – Garrett Sussman
    https://ipullrank.com/resources/rankable
  47. Authority Hacker – Gael Breton & Mark Webster
    https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn
  48. Tech Bound Podcast – Kevin Indig
    https://podcasts.apple.com/mt/podcast/tech-bound-podcast/id1488939659
  49. Digital Marketing Victories – Katherine Watier Ong
    https://wostrategies.com/digital-marketing-victories-podcast/
  50. The Near Memo – Greg Sterling, Mike Blumenthal, David Mihm
    https://www.nearmedia.co/memo/
  51. Today in Digital – Tod Maffin
    https://todayindigital.com/
  52. Turn Digi – Jo Turnbull
    https://www.seojoblogs.com/
  53. SEO with Mrs Ghost – Alina Ghost
    https://aghost.co.uk/seo-with-mrs-ghost/
  54. Business Anchors – Lloyd and Dan Knowlton
    https://link.chtbl.com/businessanchors
  55. Content and Conversation – Siege Media
    https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM?si=zKq8EPMnSDCjYRiIH8f-sQ&nd=1
  56. Niche Pursuits – Spencer Haws
    https://www.nichepursuits.com/podcasts/
  57. The Marketing Book Podcast – Douglas Burdett
    https://www.salesartillery.com/marketing-book-podcast
  58. Search Engine Journal Show – Loren Baker
    https://www.searchenginejournal.com/category/search-engine-journal-show/
  59. Growth Hack by Papi Digital – Julian Espinosa
    https://www.papidigital.com/podcast
  60. Digital Marketing Podcast – Tim Cameron-Kitchen
    https://exposureninja.com/podcast/
  61. The Doug Show – Doug Cunnington
    https://doug.show/
  62. The Consulting Trap – Brian Mattocks
    https://podcastchef.com/the-consulting-trap/
  63. Local SEO Tactics – Jesse Dolan
    https://www.localseotactics.com/podcast/
  64. Experts on the Wire – Dan Shure
    https://www.evolvingseo.com/category/podcast/
  65. The Future of SEO – Kevin Rowe
    https://anchor.fm/future-of-seo
  66. Yeseo Podcast – Andrew Laws
    https://yeseo.io/podcast/
  67. Everbros: A Podcast on Agency Growth
    https://open.spotify.com/show/3NZMw5jcqKYbfkbGTkz7BC
  68. The Unknown Secrets of Internet Marketing – Chris Burres and Matt Bertram
    https://www.bestseopodcast.com/
  69. Search Off the Record – Google
    https://developers.google.com/search/podcasts/search-off-the-record
  70. Make SEO Simple Again – Daniel K Cheung
    https://makeseosimpleagain.com/podcast/
  71. SEO Success Stories – Ross Macumber and Gabriel Grossman
    https://impressive.com.au/all-podcasts/
  72. Search News You Can Use – Marie Haynes
    (Where is it now?)
  73. The Unscripted SEO Interview – Mark A Preston
    https://www.markapreston.com/seo-podcast
  74. The Blogger Genius Podcast – Jillian Leslie
    https://milotree.com/page/welcome-to-the-blogger-genius-podcast/
  75. The SEO Freelancer Podcast – Nick LeRoy
    https://www.theseofreelancer.com/podcast
  76. The Digital Marketing Mentor Podcast with Danny Gavin
    https://optidge.com/tdmm/
  77. Engage: On Enterprise SEO – Amanda King
    https://open.spotify.com/show/4roBEBszftrJ0WXKP0v6Jx
  78. Democratizing SEO Podcast – Austine Esezobor
    https://www.democratizingseo.com/podcast/
  79. Talks with SEOs – Austine Esezobor
    https://www.democratizingseo.com/talks-with-seos/
  80. SEO Unveiled with Clay Kramer
    https://www.seoradar.com/seo-unveiled/

Missing Podcasts/Errors?

If you know of any SEO podcast that should be added to the list above, please use the contact form or Google me. If you run one of these excellent programs, let’s book a time later in 2024. I live in Melbourne, Australia, so time zones might need to be checked.

[SOLVED] Seeing /home-2/ in WordPress URLs

Reading Time: < 1 minute

I was going nuts after seeing some of my pages showing a new “path” /home-2/ in their URLs.

Strange new path in URLs
What’s this /home-2?

I could not find any discussions online about this feature, so decided to put up this post. I was at the point of reinstalling WordPress on this new site, which has about six pages. I deactivated all plugins but that made no difference. I removed unwanted plugins and themes. I exported all data, ready to import into the rebuilt site.

Solution

I found the culprit. It’s a WordPress feature!

page attri
Page attributes

My home page is also called Home and this feature causes child pages to be given a URL with the parent page name in the slug. So all the pages I placed as a child of Home were given a /home-2/ path in the slug. As I did this to some pages after they had been saved earlier, they were getting 301 redirected to the longer URL. I hope this helps someone with the same mystery to solve.

Chicago Manual of Style and PerfectIt

Reading Time: 2 minutes

I have almost finished writing three books (“Tapping Organic Leads for Profit” series) and as a former professional editor at Unisys back in the 1990s, I had to get a second opionion. I am an Australian but writing in American English. The books are a vanity project, as I should be retired according to the calendar and, therefore, am not publishing them to become rich or famous. The budget allowed for a subscription to the Chicago Manual of Style (US$30/year) and PerfectIt (US$70/year). They work together if you use the same email address.

CMOS Online

The Chicago Manual of Style is one of the well-known American style guides and is liked by many editors. Companies can and do have their own house styles, as did Unisys when I was a senior editor in 1989-1991. I used the Hewlett-Packard house style when I did a contract task there. Apart from browsing it online, in this context, you access it through PerfectIt.

PerfectIt

PerfectIt is a consistency checker. It isn’t a spelling or grammar checker. The following is taken from its own Getting Started guide:

PerfectIt checks:

  • Hyphenation consistency.
  • Capitalisation consistency.
  • Consistency of title case in headings.
  • Spelling variations.
  • Consistency of italics.
  • Numbers in sentences.
  • Punctuation and capitalisation consistency in lists and tables.

In addition, PerfectIt finds:

  • Abbreviations that have not been defined (or that appear before their definition).
  • Table titles presented in the wrong order.
  • Brackets and quotes left open
  • Subscript missing in chemical formulae.
  • Superscript missing in measurements.

PerfectIt also checks house styles. It can:

  • Check UK, US, Australian and Canadian spelling preferences.
  • Check UN, EU, WHO, GPO, Australian Government, and American Legal styles.
  • be customized to check your house style.

As an example of checking consistency, it presented “end user” and “end-user” as variations I had used. Some writers will need this type of check if they are not sure about using a phrase as a noun or as a modifier.

Detecting hyphenation opportunities
Detecting hyphenation opportunities

Towards the end of its numerous checks, it offered to tidy up the loose ends. For example, many of the edits needed the references to be updated.

Tidying up the manuscript.
Tidying up the manuscript.
Summary Report.
Summary Report.

For a small book of about 70 numbered pages (14,874 words), the process took me just over an hour. The other two books are 100 and 200 pages, respectively, so that will be fun.

Recommendation

PerfectIt requires a human to assess the recommendations, so I did not accept all of them. It did find a few omissions on my part, so I am happy with it.

[SOLVED] Pesky Glitch in Descript Editor

Reading Time: < 1 minute

I had to make a 20-minute video in Descript and I jumped into it without reading any instructions, so flame away. I know I’m not the only one who uses such video tools, or any other software, before RTFM.

The Split Word Problem

I can assure you that I do not have a long, Aussie drawl, but see the issue in the image below.

Words get split arbitrarily.
Words get split arbitrarily.

I noticed that some words were split into two clips for no obvious reason. I did not make a dramatic, extended “aaaaaaand” there. It’s a normal intonation. There was an “A ustralia” split too, when I do not utter a gap when I say it.

Another example of a split word.
Another example of a split word.

For normal editing, such as the numerous full stops inserted in the middle of sentences, words shown twice, etc, you select multiple words and click the “Correct” button.

Example of a duplicated word.
Example of a duplicated word.

The Fix

I have not found out what causes this glitch, but this is how I solved the problem.

  1. Select the shorter fragment.
  2. Delete it.
  3. Click “Correct”.
  4. Select the longer fragment.
  5. Add the letters you deleted from the shorter fragment.
  6. Click “Correct”.

It’s as easy as that. Happy editing.

Body Text Word Clouds in Screaming Frog

Reading Time: 2 minutes

Screaming Frog SEO Spider (“SF”) is the favourite tool used by most SEOs I know. We usually use it to do a crawl of a website. I am happy to use SF, but I have seldom looked deep into the Visualisations menu to export one of its reports, known as Body Text Word Cloud.

Word Cloud option in Screaming Frog

I was checking a website of a US company and felt something was amiss. I ran a partial crawl of a few pages and looked at this Word Cloud, where I noticed that its primary keyword (present on the website in spades) was missing in this report. I questioned SF tech support, who confirmed it as a bug. It was a stopword in some European languages, but not in English. They fixed it within days in the version seen in the image above and it will soon be in the next production release.

As much as I love SF, this post is about this report and not the rest of the tool. If you have it and have a recent crawl of any website, you should open the crawl file, or do a small crawl of your site, or that of a competitor. Note: Many will block crawlers, so do your best human emulation.

Content Analysis

I picked a former client (9 years ago) whose site still shows many well-implemented SEO features. They are doing a great job with content, as I found out with this check.

Now, most people who use Screaming Frog SEO Spider might have looked at the body text word cloud and not given it much thought – well, that was certainly me. In case you did not know, that word cloud is only that of the home page. If your primary keywords are not seen in that cloud, you might want to rethink the make-up of that page.

You can check any crawled text page by right-clicking a page URL and choosing the option in Visualisations for Body Text Word Cloud.

Choosing the Body Text Word Cloud option in Screaming Frog

Here’s an example from this site. It’s their eSIM page.

esim page word cloud

Here is their Network Solutions page.

Network solutions page

Those two examples should suffice for the post, but I checked some other pages and observed that they have done a great job giving their primary keywords adequate prominence without overdoing it. I could run a single-page crawl of a competitor page if it happens to be performing better in the SERPs and check its word cloud.

As usual, the usual disclaimers apply. Ranking involves numerous other factors that won’t be picked up by a tool, so I imply nothing other than to encourage SF users to explore this option on their sites.

SEO for Product Information Management (PIM)

Reading Time: 2 minutes

I had not heard the expression “PIM” until today and it was in the SEO context. It’s a buzz word for what we might have called database driven websites in the past. They are used for product catalogue sites, such as hardware or clothing brands. They are increasingly cloud-based and are stepping up their marketing. I have not worked for a company that would need a PIM, so I had not noticed it before. Today I saw a YouTube video talking about SEO for PIM and the first thing I noticed was no attempt to explain the acronym. As you do, I Googled it and now I know.

What Is a PIM?

PIM is a Product Information Management system. It stores data about products and it might include a Digital Asset Management (DAM) system. In other words, it contains product titles, descriptions, feature lists, images, variants, videos, prices – whatever attributes you can attach to a product. A PIM might offer these features:

Articles about SEO and PIM

I also looked for articles about PIM in an SEO context. Most of the content is lightweight – keywords, description etc. Look at these, for example:

I stopped looking at that point. No, that is fluff – much of it, anyway. From the PIM maker’s perspective, it is just a packaged database product with a fancy name. Telling the customer to use keywords in titles and descriptions isn’t good enough.

SEO Expectations of a PIM

Sorry, I expect more from a PIM, given all the trouble they have gone to package a database product. Here is what I would expect out of the box, as a minimum:

  • Schema.org (structured data) Tagging – A product page has so many opportunities to mark up different attributes.
  • Faceted Navigation Management – Products with many attributes have the potential of creating thin content and Google might choose not to index what it considers low-value content.
  • Digital Asset Management – No, I mean beyond storing file names and descriptions. Images, videos, PDFs etc can have many SEO optimisations.

List of SEO Podcasts – 2022

Ash with Matt Cutts
Reading Time: 2 minutes

Full disclosure: I have a motive in compiling this list of SEO podcasts. It’s a handy reference for me, as I have published my book, featured here: https://accidentalseomanager.com. I hope they will consider interviewing me if that suits their model.

Now, for the list in no particular order.

SEO and Marketing Podcasts in 2022

Digital Marketing with Bill Hartzer
https://www.billhartzer.com/category/podcast/

SEO Pioneers – Shelley Walsh
https://shelleywalsh.com/pioneers/

Dreading Sundays
https://www.danielkcheung.com.au/dreading-sundays/

SEO for Bloggers
https://tophatrank.com/blog/category/seo-resources-for-bloggers/

The Knowledge Panel Show – Dixon Jones
https://inlinks.net/p/the-knowledge-panel-show/

Old Guard vs New Blood – Majestic.com and Dixon Jones
https://majestic.com/webinars

Not Another Marketing Podcast – Jon Tromans
https://www.jtid.co.uk/podcasts/

Paul Andre de Vera – SEO Video Show
http://youtube.seo.video

The Jason Hennessey Podcast
https://www.jasonhennessey.com/podcast/

Yoast SEO Podcast
https://yoast.com/podcast/

Search with Candour – Mark Williams-Cook and Jack Chambers
https://withcandour.co.uk/blog/category/podcast

SEO.co Podcast – Timothy Carter
https://podcasts.apple.com/us/podcast/seo-podcast-seo-co-search-engine-optimization-podcast/id1491816315

Suds & Search
https://searchlabdigital.com/suds-and-search/

Women in Tech SEO – Sarah McDowell & Areej AbuAli
https://www.womenintechseo.com/podcast/

Voices of Search – Will Critchlow
https://voicesofsearch.com/episodes/

The SEO Mindset Podcast – Tazmin Suleman and Sarah McDowell
https://theseomindset.co.uk/

Search Engine Journal Show
https://www.searchenginejournal.com/category/search-engine-journal-show/

Webcology – Jim Hedger and Dave Davies
https://wmr.fm/category/podcast/webcology/

SEO 101 – Ross Dunn
https://wmr.fm/category/podcast/seo-101/

Voices of Search – Benjamin Shapiro and Jordan Koene
https://voicesofsearch.com/

The Business of Digital – Mat Siltala and Dave Rohrer
https://www.businessof.digital/series/tbod/

WorkinSEO Podcast – Isaline Muelhauser
https://workinseo.com/podcast

Inbound4Cast – Jerrel Arkes
https://inbound4cast.com/en/all-full-episodes/

Marketing O’Clock – Greg Finn, Jessica Budde, Christine ‘Shep’ Zirnheld, and Mark Saltarelli
https://marketingoclock.com/

Edge of the Web – Erin Sparks
https://edgeofthewebradio.com/

The Recipe for SEO Success Show – Kate Toon
https://therecipeforseosuccess.libsyn.com/podcast

Startup SEO with Fab – Fabrizio Ballarini
https://pechnet.com/podcast/

Marketing Scoop – Laura Morelli
https://www.semrush.com/podcast/

Marketing Speak – Stephan Spencer
https://www.marketingspeak.com/podcasts/

Duct Tape Marketing Podcast – John Jantsch
https://ducttapemarketing.com/about/duct-tape-marketing-podcast/

In Search SEO – Mordy Oberstein and David Bain
https://www.rankranger.com/blog/podcasts

SEO Rant – Mordy Oberstein
https://www.theseorant.com/

The SEO Show – Michael Costin and Arthur Fabik
https://theseoshow.co/

Contrarian Marketing – Kevin Indig and Eli Schwartz
https://www.contrarianmarketingpodcast.com/

Digital Marketing Podcast – Craig Campbell
https://www.craigcampbellseo.com/digital-marketing-podcast/

Behind The SEOs – Yosef Silver and Mordy Oberstein
https://behindtheseos.com/

Cashing in on Content Marketing – Amanda Milligan
https://info.frac.tl/content-marketing-roi-podcast

Marketing Over Coffee – John Wall and Christopher Penn
https://www.marketingovercoffee.com/category/podcast/

Everyone Hates Marketers – Louis Grenier
https://www.everyonehatesmarketers.com/podcast

Crawling Mondays – Aleyda Solis
https://www.aleydasolis.com/en/crawling-mondays-videos/

Azeem Digital Asks – Azeem Ahmed
https://iamazeemdigital.com/podcast-azeem-digital-asks/

Local Search Tuesdays – Greg Gifford
https://searchlabdigital.com/local-search-tuesdays/

Rankable – Garrett Sussman
https://ipullrank.com/resources/rankable

Authority Hacker – Gael Breton & Mark Webster
https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn

Tech Bound Podcast – Kevin Indig
https://podcasts.apple.com/mt/podcast/tech-bound-podcast/id1488939659

Digital Marketing Victories – Katherine Watier Ong
https://digitalmarketingvictories.com/

The Near Memo – Greg Sterling, Mike Blumenthal, David Mihm
https://www.nearmedia.co/memo/

Today in Digital – Tod Maffin
https://todayindigital.com/

Turn Digi – Jo Turnbull
https://www.seojoblogs.com/

SEO with Mrs Ghost – Alina Ghost
https://aghost.co.uk/seo-with-mrs-ghost/

Business Anchors – Lloyd and Dan Knowlton
https://link.chtbl.com/businessanchors

Content and Conversation – Siege Media
https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM?si=zKq8EPMnSDCjYRiIH8f-sQ&nd=1

Niche Pursuits – Spencer Haws
https://www.nichepursuits.com/podcasts/

The Marketing Book Podcast – Douglas Burdett
https://www.salesartillery.com/marketing-book-podcast

Search Engine Journal Show – Loren Baker
https://www.searchenginejournal.com/category/search-engine-journal-show/

Growth Hack by Papi Digital – Julian Espinosa
https://www.papidigital.com/podcast

Digital Marketing Podcast – Tim Cameron-Kitchen
https://exposureninja.com/podcast/

The Doug Show – Doug Cunnington
https://doug.show/

Local SEO Tactics – Jesse Dolan
https://www.localseotactics.com/podcast/

Experts on the Wire – Dan Shure
https://www.evolvingseo.com/category/podcast/

The Future of SEO – Kevin Rowe
https://anchor.fm/future-of-seo

Everbros: A Podcast on Agency Growth
https://open.spotify.com/show/3NZMw5jcqKYbfkbGTkz7BC

TechSEO – Keira Davidson
https://dantaylor.online/projects/techseo-podcast/

The Unknown Secrets of Internet Marketing – Chris Burres and Matt Bertram
https://www.bestseopodcast.com/

Search Off the Record – Google
https://developers.google.com/search/podcasts/search-off-the-record

Make SEO Simple Again – Daniel K Cheung
https://makeseosimpleagain.com/podcast/

Kalicube Tuesdays – Jason Barnard
https://kalicubetuesdays.com/

SEO Success Stories – Ross Macumber and Gabriel Grossman
https://impressive.com.au/all-podcasts/

Search News You Can Use – Marie Haynes
https://www.mariehaynes.com/seo-newsletter/seo-podcast/

The SEO Leadership Podcast – Graham Bargeron
https://www.seoleadership.fm/author/seoleadership_eu16rf/

The Blogger Genius Podcast – Jillian Leslie
https://milotree.com/page/welcome-to-the-blogger-genius-podcast/

The SEO Freelancer Podcast – Nick LeRoy
https://www.theseofreelancer.com/podcast

Missing Podcasts/Errors?

If you know of any SEO podcast that should be added to the list above, please use the contact form or Google me. If you run one of these excellent programs, let’s book a time later in 2022. I live in Melbourne, Australia, so timezones might need to be checked.

Scrambled WordPress Home Page?

Reading Time: < 1 minute

Sometimes this blog shows a scrambled home page and a hard refresh does not seem to fix it. The page looks like this:

Scrambled text
Scrambled WordPress home page

Solution

The solution is easy – flush/purge your cache. The steps might vary depending on your caching plugin, but find it and flush away. My caching menu looks like this:

Cache purge menu
Caching menu

That’s all. Check your home page now. It should be back to normal.

Google Stumped by Ham Radio Query

Reading Time: 3 minutes

Being a ham radio operator, I posed a query to Google (AU) “how long can you transmit on AM”. For anyone interested, a ham transmitter cannot transmit continuously, as our conversations tend to be short “overs”, back and forth, allowing the radio to cool down in-between the overs. AM (amplitude modulation) heats up “the finals” (the hard-working end of the transmitter) more than SSB (single sideband), which is the more common form of communication we use on HF (high frequency, also known as shortwave). In radio broadcasting, the transmitter is working continuously.

Here is the result:

Every result is about Covid-19 or some disease, not radio.

The background to this was a rather naive question posed in an amateur radio group on Facebook by someone who would like to broadcast on shortwave. He could not find any solution at ACMA, the government site that manages the radio spectrum in Australia.

I tried a more explicit term “AM transmitter duty cycle“, but barely one result is relevant. (Expanding AM to Amplitude Modulation made it worse). Trying the more collquial ham language “rig overheats duty cycle” (as hams are likely to discuss such topics, whereas broadcast engineers already know their stuff) brought up oil rig hydraulics. Mentioning my rig model helped, but not many useful results: “ft-991a overheats duty cycle“. The one that worked in the end was “ham radio overheats duty cycle“, with most results being relevant. So I needed to know most of the solution to frame the correct query! Up to this point, I got Google onto the correct topic, but not about broadcasting equipment. Ham radios are not built to transmit for hours without a break. The old valve (tube)-based models were better for longer transmisions; however, broadcast transmitters need significant cooling solutions, such as water cooling.

So why does Google fail to know much about this topic? It was put to me that ham radio is a rather obscure niche within geekdom, which is a niche to begin with. Cool people do not venture in these parts. To be honest, not many hams have used AM since SSB began to appear on ham radios in the 1970s. I have not used it, even though the mode exists on my Yaesu FT-991A transceiver. Although “ACMA” is probably as well-known as “Ofcom” or “FCC” are known, I could not find its home page on the first page of Google – but that might be the lack of SEO on ACMA’s part? That naive user trying to learn about shortwave broadcasting would have no hope of finding the answer.

Amplitude Modulation (AM) setting on my transceiver.

That disappoints me — about Google. Surely its crawlers can find numerous ham radio websites outside of Facebook and learn that transmitters have duty cycles and “transmission” is not restricted to a disease? I did not see results about car transmissions either, so it seems that the year-long pandemic has overwhelmed Google’s AI into thinking there is nothing else on people’s minds.

Are Other Search Engines Any Better?

To be fair, I checked the query in Bing: How long can you transmit on AM? In the top 50 results, barely a couple were about radio and almost all the others were about Covid-19, colds and other diseases. DuckDuckGo was just as bad. WolfRamAlpha first thought Transmit is a software product, but allowed me to change the definition to a Word, after which it spewed out a lot of definitions.

Bing wasn’t any more useful.

Sometimes, Ask a Human Instead

So my original query, “How long can you transmit on AM?” would be perfectly understood by a fellow ham, or a broadcast engineer, and a useful conversation with some confirmation questions would rapidly lead to the answer. Sometimes, there are answers outside search engines.

[SOLVED] iPhone-iCloud-iTunes-Outlook 2019 Won’t Sync

Reading Time: 2 minutes

This article is about Outlook 2019 for Windows 10 not syncing the Calendar Contacts with an iPhone X. I installed Outlook 2019 a few months ago, but noticed recently that new appointments were not showing up on my iPhone X.

Scenario 1

A couple of weeks ago I managed to solve a sync problem as per this post. That’s an easier one to solve:

  • Check the data files in Outlook. If you added an account to your existing setup, it will become the default for syncing and if it comes with contacts, e.g. your workplace, then you’ll be horrified to discover the problem.
  • Make your desired data file (typically the earlier one) the Default and that’s it.
The default Outlook Data File needs to be changed.

Scenario 2

Now my iPhone had again lost the Calendar entries I could still see in Outlook 2019 for Windows. Unlike the situation in the above scenario, I was pointing to the desired data file. When I went to Info, I could no longer get a choice to Sync With e.g. with Outlook. (I named my phone Android as a joke.)

No sync option for Outlook
Where is the option to sync with Outlook?

iTunes diagnostics had a couple of strange entries – why no USB port found, given that the phone is connected with a USB cable? I am an administrator, even though iTunes was not started in Administrator mode – it refuses to start in that mode.

Microsoft Windows 10 x64 Professional Edition (Build 19042)
Gigabyte Technology Co., Ltd. B85M-D3H
iTunes 12.11.0.26
Store Package 12110.26.53016.0
FairPlay 2.14.46
Apple Mobile Device Driver 486.0.0.0
Apple iPod Driver not found.
Bonjour 3.0.0.2 (333.18)
Gracenote SDK 3.06.1.3084
Gracenote MusicID 3.06.1.3084
Gracenote Submit 3.06.1.3084
Gracenote DSP 3.06.1.3084
iTunes Serial Number 00
Current user is not an administrator.
The current local date and time is 2021-03-14 20:30:00.
iTunes is not running in safe mode.
WebKit accelerated compositing is disabled.
HDCP is supported.
Core Media is supported.
Display scaling 100.00
**** Runtime Libraries ****
c:\windows\system32\ucrtbase.dll: 10.0.19041.546
c:\program files\windowsapps\microsoft.vclibs.140.00.uwpdesktop_14.0.29231.0_x64__8wekyb3d8bbwe\msvcp140.dll: 14.28.29231.0
c:\program files\windowsapps\microsoft.vclibs.140.00.uwpdesktop_14.0.29231.0_x64__8wekyb3d8bbwe\vcruntime140_1.dll: 14.28.29231.0
c:\program files\windowsapps\microsoft.vclibs.140.00.uwpdesktop_14.0.29231.0_x64__8wekyb3d8bbwe\vcruntime140.dll: 14.28.29231.0
c:\windows\system32\msvcp110_win.dll: 10.0.19041.546
**** External Plug-ins Information ****
Bonjour service 3.0.0.2 (333.18) is currently running.
**** Device Connectivity Tests ****
iPodService not found.
AppleMobileDeviceProcess 486.0.2.23 is currently running.
No Universal Serial Bus Controller found.
No FireWire (IEEE 1394) Host Controller found.
Connected Device Information:
Android, iPhone X running firmware version 14.4.1
Serial Number: F
Most Recent Devices Not Currently Connected:
iPad 2 (GSM) running firmware version 9.3.5
Serial Number: D
**** Device Sync Tests ****
Sync tests completed successfully.
========================

If I try to run iTunes as administrator, the Restrictions dialog box opens. When I click OK (no restrictions), it closes, but so does iTunes.

Here is the Solution

I read a few posts complaining about Outlook 2019 not being compatible with iCloud. I recall recently connecting my Contacts and Calendar to iCloud, whereas I had not done so from the start – I don’t trust cloud services. But I connected anyway. So I disconnected to see what would happen.

disconnect from iCloud
De-select the Contacts and Calendar in iCloud settings.

That did the trick! Now I could see the option in Settings > Info to sync with Outlook.

The sync options are back!
Force Outlook data to the iPhone.

I forced the Outlook Contacts and Calendar to sync with the phone and everything was back to normal.

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