Creating a Google-proof persona

A persona is a fictitious person that has certain defined attributes. In product marketing, we create personas for major groups of users who will use the product. For example, a word processor’s set of personas might include a high school student, a university student, a generic office worker, a specialist author, a manager, and so […]

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How to get started on Twitter

Ash Nallawalla

13 August 2011

Twitter

Anyone can start up a free Twitter account from http://www.twitter.com and can register from the home page. Registration is easy: the fields required for initial setup are: Your full name Your email address A password

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Only public profiles allowed on Google+

Some months ago, Google announced that there would be no more private profiles in Google. It was around the time when rumours of Google+ started leaking out in the form of Circles. Here is the wording (emphasis mine):

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When Big Brands Break — Singapore Airlines

Ash Nallawalla

19 June 2011

SEO

I work mostly with large corporate websites and know that they are managed by numerous people, all with varying degrees of knowledge and care about the big picture. Hence they break all the time. I usually choose Singapore Airlines (SQ) when travelling to Asia. Being a former frequent flyer, I don’t visit Flyertalk.com much these […]

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When big brands break – BMW Australia

Ash Nallawalla

18 June 2011

SEO

An ad for the BMW X1 caught my eye and I clicked through to BMW Australia — actually its ad landing page. The price might sound high for the US or UK, but is what we have learnt to accept as “low” in Australia for this brand. So how would you explore this site? Do […]

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Is Foursquare coming or going?

I saw a retweet of this tweet by @codelust: I don’t want to focus on the Indian tweeter, who later tweeted that he quit Facebook in 2010, but it got me thinking again about Foursquare. A few people I know who are active on Twitter and FB don’t bother with Foursquare.

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Your YouTube video speed history

Ash Nallawalla

10 June 2011

YouTube

Did you know that you could check your YouTube video speed history, comparing your ISP with other states, country and the world? In the graph below, my ISP NetSpace (now part of iiNet) is the yellow line that’s going south.

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LinkedIn Connection Timeline

LinkedIn Labs has released a tool called LinkedIn Connection Timeline that enables us to view our connections over a time period.

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Search visibility of Singapore banks in 2011

In the last two years I wrote about online directories and real estate websites in the US. For a change I decided to look at Asian sites. So, I have just published a report on the Search Visibility of Singapore Banks in 2011 and it is available for download without needing to supply your email […]

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iOS 4.3 includes a personal hotspot

If you own an Apple iPhone 3GS, iPad etc, the latest update of the iOS operating system version 4.3 comes with a personal hotspot for Internet connectivity. This has killed the market for personal hotspot gadgets, currently costing around $200 from Vodafone, Huawei and so on. What is a personal hotspot? A personal hotspot enables […]

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CAPTCHA for aliens

Ash Nallawalla

15 March 2011

General

The CAPTCHA project is a worthy initiative from the Carnegie Mellon University and is commonly found on forms to reduce bot spam and exploits. I was reading an article at NAB’s Money Basics site and happened to notice the CAPTCHA text below the comment form:

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Doug Heil bans me from the ihelpyou forum – for life

Ash Nallawalla

11 March 2011

Other

While going through my unopened email from last month, the following text caught my eye: You have received an infraction at SEO Best Practices Search Engine Forums. Reason: Multiple Spammer This infraction is worth 50 point(s) and may result in restricted access until it expires.  Serious infractions will never expire. All the best, SEO Best […]

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